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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

As you look at the data in aggregate, do so for both members and non-members to get a big picture of engagement behavior. Keep in mind that the journey takes place in a particular order, but not necessarily in a defined sequence of time. Use aggregate scores to validate and improve member value.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Audience personas are fictional people that you create who represent your audience, based on real aggregate audience data. These personas were developed into print materials — including a deck of cards, posters and a flip book — which all help put Make-A-Wish’s audience top of mind for their communications staff.

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Use Data for New Revenue Opportunities

Association Analytics

Like others, revenue is most likely top of mind for your association. Aggregate the data and look at it over time. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. We are going to share three ways to generate new revenue using your data.

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Go Inside the Mind of the Human Aggregator

Beth's Blog: How Nonprofits Can Use Social Media

Interview with Scoble where he answers these questions: Which RSS reader does he use and why? How does he configure it to save time? What are simple keyboard shortcuts anyone can use? How does he find and pick feeds? How can you catch his eye with your posts? How does he use RSS feeds for building relationships?

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Information: The Better Half of IT

sgEngage

Your organization’s aggregated or synthesized data is more like a complex carbohydrate that provides fuel for sustained activity. For those organizations too small for a dedicated IR person, simply getting your data guru connected with like-minded peers in the same industry is transformative. Data gives us context.

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What Is MarTech, and why is it important for nonprofit marketing?

Media Cause

Social Media Tools: This is a broad category of tools that includes the actual social media platforms themselves, where an organization can post and track interactions, as well as include third-party tools that aggregate data from multiple social media sites into one place. New Tools Come Out Every Day; How Do You Keep Up?

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Your 10 Point Checklist For Nonprofit Newsletter Writing

TechImpact

Without an end goal in mind, nothing can be accomplished. Passive content gathering is when you are working throughout the week, aggregating links, content and information as you unintentionally stumble over it. Emails that resonate most with recipients are ones that are sent with them in mind. Gathering your content.