| |  Adwords + Analytics + Data + Information | 11 articles |
| Page 1 of 1 | Previous | Next | | | NTEN NOVEMBER 2, 2009 Technology is all about the Eyeballs Take Google's AdWords grant program for instance. Anyone who has spent time in AdWords knows it takes time to learn what a Quality Score means and even more time to find the right keyword that is well targeted but yet drives enough traffic to be worthwhile. Google AdWords grant for driving web traffic. Jeremy Heffner, Avencia. | BEACONFIRE WIRE OCTOBER 24, 2007 Google AdWorthy? | Beaconfire Wire As public figures , elected officials are generally considered fair game for AdWords. Beaconfire, along with our partners, does search engine marketing for a number of our clients, and we’re seeing more and more non-profits getting into AdWords every day, in part because of the expansion of the Google Grants program. | | | | | | | | |
| -
BEACONFIRE WIRE | TUESDAY, APRIL 22, 2008  Two ways to make your own Google map | Beaconfire Wire
And, of course, My Maps lacks the flexibility of the API; some very neat and involved mashups have been created with the Google Maps API, but if you want My Maps to, say, pull information from a database, you’re basically out of luck. 05/26/2010: Don’t forget your content 05/24/2010: IE6 Is Dead. Long Live IE6! MORE >> -
BEACONFIRE WIRE | MONDAY, JUNE 30, 2008 Debunking the open rate | Beaconfire Wire
While it’s great to have lots of data, it’s only useful if you know what to look at; you typically want to pull some meaningful, simplified picture out of this vast amount of information. Responses to “Debunking the open rate&# Norman Reiss Says: July 2nd, 2008 at 4:22 pm Very helpful information – thank you. MORE >> -
BEACONFIRE WIRE | TUESDAY, SEPTEMBER 16, 2008  Dispatches from the Browser Wars | Beaconfire Wire
Traditionally, these sorts of error reports and usage stats are sent without any sort of identifying information, as a way for programmers to see how their creation behaves in the wild. Google, on the other hand, has made their browser into (potentially) another arm of their total information awareness machine. Long Live IE6! MORE >> -
BEACONFIRE WIRE | TUESDAY, AUGUST 4, 2009 Tips for overcoming the economic downturn
There’s a wealth of information out there about how to do things right on the web: best practices that have been validated and used for years by countless organizations. If you don’t have a Google Grant for Adwords, that’s what you’re missing. Use the data you have. Be strong on best practices. MORE >> -
BEACONFIRE WIRE | WEDNESDAY, JUNE 24, 2009 Using Analytics for Design Decisions
Web analytics is usually left to marketers looking to fine-tune shopping carts, hone in on AdWords, track campaigns, and conduct a whole bevy of marketing tasks. Creative-types and IA folks don’t always dive into this kind of data. Looking at your analytics may surprise you. Are 75% of your users at 1024×768? MORE >>
| |
