Care2

FEBRUARY 7, 2009

For example, when we brainstormed for additional keywords for our women and poverty campaign, we added terms like “poverty level” and “poverty line” to our existing collection of keywords (“low income women,” “poverty in america,” etc.) Have you experimented with Google AdWords?

Google 31

Google Grant Adwords Social Media 31

Care2

FEBRUARY 4, 2009

Making the Most of the News Cycle In September 2008, NWLC launched a voter education microsite that included a register-to-vote widget, and we started running Google ads on keywords like “register to vote.&# Have you experimented with Google AdWords? We’re seeing high impressions on those, too.

Grant 31

Grant Google Case Study Search 31

Care2

FEBRUARY 3, 2009

$10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. Not counting staff time, of course. It was free , after all. CPC limit ?

Google 37

Google Grant Social Media Adwords 37

Care2

JANUARY 28, 2009

$10,000 worth of free advertising each month through Google’s AdWords program ? Google AdWords charges are calculated on a cost-per-click basis. But a few months later, we were seeing our AdWords click-through rates of 600 per day. Not counting staff time, of course. It was free , after all. Getting Started.

Grant 37

Grant Google Adwords Rate 37