Wednesday, January 08, 2014

Leaving Donations On The Screen | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Leaving Donations On The Screen | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: Firstly, all the media/digital monitoring services are now reporting that more than half of emails are opened with a mobile device. And mobile viewing of online video, as well as your ‘plain ole’ website, is also accelerating very rapidly. See The Agitator’s reporting here, here and here.

Second, undoubtedly, virtually all nonprofits, looking at trends to date, have built aggressive growth assumptions for online revenue into their 2014 projections. High expectations have been created for the bosses and boards.

No comments :