Reach Out or Round Up: Which Social Networking Strategy Should Your Organization Pursue?
NetWits
JUNE 28, 2010
You are reaching out when you extend your organization into existing networks, building your brand off-site and tapping into the existing user base of The Usual Suspects (1). When push comes to shove, there are really only two different social networking strategies for nonprofits: Reaching out and rounding up.
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