Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion.

Twitter 141

Twitter Poll Museum Charlotte 141

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. The platform, however, is different than Facebook or Twitter.

Fundraising 325

Fundraising San Diego Influence Profile 325

Nonprofit Tech for Good

DECEMBER 4, 2013

For nonprofit admins that do not have the time to regularly research social media trends, it can be a battle to stay ahead of the learning curve. For those nonprofits that allocate staff time, embracing early adoption is key to social media success. Adding a complete address to your Facebook Page activates Facebook Location.

Social Media 279

Social Media Media Ratio Tips 279

Nonprofit Tech for Good

DECEMBER 19, 2021

It sounds dystopian to some and it very well could be, but once you understand the concept and the emerging technology around it, as a nonprofit marketing and fundraising professional, you’ll also begin to understand its potential. Nonprofit warriors, champions, changemakers, and fundraisers are needed in the metaverse ASAP.

Second Life 343

Second Life Avatar Virtual Nonprofit 343

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. Build Your Following on: Facebook. Facebook is the most popular platform, boasting nearly 1.8

Social Media 98

Social Media Platform Media Social 98

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

Facebook 270

Facebook Case Study Newsletter Feeds 270

Nonprofit Tech for Good

JANUARY 12, 2014

That said, below are 19 infographics useful to nonprofit communications and development staff. Like everyone, we’re inundated as well and increasingly need to see important data about nonprofit technology trends in visual format. Nonprofit Communications Trends 2014. The Future of Social Activism. Social Media 2013.

Social Media 278

Social Media Media Social Fundraising 278

EveryAction

JANUARY 25, 2023

Whether you’re a large nonprofit looking for different ways to amplify your mission or a small team trying to stretch your marketing dollars, it makes sense to first seek out free advertising for nonprofit organizations. Advertise your nonprofit on social media Brand recognition is super important for nonprofits!

Volunteer 209

Volunteer Free Donor Grant 209

Nonprofit Tech for Good

AUGUST 7, 2013

Nonprofits were the early adopters of social networks. The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. Facebook Cover :: 815 x 315 pixels. Twitter Background :: 1920 x 1080 pixels.

Social Network 264

Social Network Design Network Avatar 264

Nonprofit Tech for Good

JANUARY 11, 2014

2014 will be an exciting year for nonprofit technology. Numerous communications and fundraising trends are on the verge of going mainstream and nonprofits committed to early adoption have a number of new tools and strategies to pioneer this year. 1) Mass Adoption of Responsive and Flat Design. 3) Live Reporting During TV Events.

Trend 278

Trend Technology Social Media YouTube 278

Nonprofit Tech for Good

MAY 26, 2010

Thousands of nonprofits haven’t logged into their MySpace profiles in months, or even a year or more. The majority have moved on to Facebook and Twitter. They just don’t tend to be the same folks that regularly visit Facebook and Twitter. I created the Nonprofit Organizations MySpace in 2006.

Myspace 187

Myspace Twitter Avatar United States 187

NetWits

SEPTEMBER 19, 2011

Making a difference, a positive impact in the world, is the entire reason your nonprofit organizations exists. So, how does Facebook fit into all of this? They have more than 750 million active user and at least half of them log-on daily. Facebook is a communications platform with close to a billion users. Subscriptions.

Facebook 187

Facebook Attention Hype Tutorial 187

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

Social Media 92

Social Media Media Strategy Social 92

TechImpact

APRIL 17, 2014

Facebook reach is loosely defined as the number of people who saw a piece of your content. But, put very simply, the higher your reach, the more people saw your message, the better the chance is for your nonprofit to accomplish its mission. Here are ways your nonprofit can generate more reach on Facebook.

Facebook 150

Facebook Feeds Interaction Images 150

Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

Government 50

Government Twitter Social Media New York 50

NetWits

APRIL 3, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. We learned a lot of things, but one prevailing theme stood out — despite limited budgets and staffing, nonprofits continue to find great value in their fast-growing social networks. Tweet It!]. Tweet It!].

Social Network 279

Social Network Benchmark Report Network 279

Classy

APRIL 16, 2021

We’re acknowledging eight nonprofits leading the charge with dedicated fundraising campaigns as communities unite to support a cleaner, healthier, and more sustainable planet. The outdoors became our main source of activity and entertainment, reminding us that we’re surrounded by life even in isolation. Twitter: @Energy_Leaders.

San Diego 126

San Diego San Francisco California Conservancy 126

Nonprofit Tech for Good

SEPTEMBER 28, 2017

To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. 800 x 400: Best for Facebook, Twitter, LinkedIn. Countdown graphics.

Social Media 257

Social Media Practice Media NGO 257

NetWits

NOVEMBER 10, 2010

Hopefully your nonprofit is pretty far down the social media strategy rabbit hole at this point. While it’s easy setup a Twitter account and start tweeting, it’s much more difficult to tie that activity back to outcomes. Below you’ll find 100 social media tactics for your nonprofit.

Social Media 271

Social Media Media Social Flickr 271

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Do this weekly or monthly.

Fundraising 347

Fundraising Mail Law Donation 347

Nonprofit Tech for Good

OCTOBER 17, 2019

By Chuck Spidell , a Nonprofit WordPress Security Expert with ILLUSIO. It is the ideal content management system for nonprofits because of how it’s open source and anyone can contribute to making it better. He helps women-led communications teams free up their time and lock down WordPress from getting hacked.

Plugin 214

Plugin WordPress Websites Paypal 214

Nonprofit Tech for Good

APRIL 24, 2013

Social media has forever changed how nonprofits and journalists distribute and consume news stories, yet the format of nonprofit press releases has not evolved at all. 1) Include your nonprofit’s Twitter username. 1) Include your nonprofit’s Twitter username.

Press 277

Press Tips Social Social Network 277

TechImpact

DECEMBER 8, 2014

Your nonprofit stay active all year long on social media. Constantly keeping your followers up to date on Facebook, engaging with donors, and other nonprofits on Twitter. Maybe you’re even posting beautiful pictures on an Instagram account you started to highlight the visuals of your nonprofit’s impact.

Social Media 181

Social Media Media Social Storytelling 181

Nonprofit Tech for Good

APRIL 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. Owned by Facebook, Instagram is the largest mobile social network in the United States. The simplicity of the app is part of its appeal, but in terms of fundraising, nonprofits have few options for converting Instagram followers into donors.

Practice 266

Practice United States Images Stats 266

TechImpact

JUNE 18, 2014

You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. Yes, it’s true your nonprofit should have some form of a social component, it certainly does not need all of them. I should promote my nonprofit M-F only. Image courtesy of River Rock Films. What’s not to love?

Social Media 177

Social Media Media Social Demographics 177

Nonprofit Tech for Good

NOVEMBER 14, 2017

The urgency of a campaign occurring on a certain day inspires individuals to donate, but only if your nonprofit prepares in advance and creates an online campaign that taps into the impulsivity of cause awareness and giving day donors. Also, activate your ambassadors. Be very active throughout the day on social media.1.

Awareness 203

Awareness Causes Campaign Giving 203

Nonprofit Tech for Good

MAY 4, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. For first-time nonprofit event reporters, it is a highly valuable learning experience, and with each new event their live reporting skills improve and become more beneficial to both their nonprofit and their long-term careers.

Report 261

Report Conference Social Media Mobile 261

Nonprofit Tech for Good

AUGUST 24, 2011

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites.

Fun 277

Fun Resource Audio Stats 277

TechImpact

MARCH 20, 2014

To many nonprofits (especially smaller nonprofits) social media was once viewed as a burden. However, once social media established itself as a full fledged phenomenon nonprofits quickly jumped on the bandwagon. The road block many smaller nonprofits often run into is that last one. 5 Days a week, post to Twitter.

Social Media 166

Social Media Media Tips Social 166

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn.

Search 59

Search Alternative Social Social Media 59

TechImpact

AUGUST 4, 2014

It’s not the time when you submitted the tweet, blog post, or Facebook share. You’re posting based on a calculated system , when the social media network in question is most active. Not properly using and refining your hashtags could be what’s holding your nonprofit back from maximum efficiency on social media networks.

Social Media 177

Social Media Hints Nonprofit Technorati 177

Nonprofit Tech for Good

JULY 30, 2012

Large nonprofits usually have the expertise and resources necessary to launch and maintain successful online communications and fundraising campaigns. They’ve been able to hire some of the most well-trained and experienced staff, consultants, and designers that work in the nonprofit sector. Hint, hint. CARE :: care.org.

Social Media 276

Social Media Media Hints Social 276

Nonprofit Tech for Good

APRIL 2, 2016

Small (and medium-sized) nonprofits have a different experience on social media than large nonprofits. Small nonprofits have to work harder at growing their following and most often the work of social media management is added to an already full job description. Not even large, well-funded nonprofits are doing all ten.

Social Media 100

Social Media Media Social St. Louis 100

Nonprofit Tech for Good

JULY 14, 2014

The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits. In 2013 the number of nonprofits that hired part-time or full-time new media managers increased fourfold. They voraciously consume nonprofit technology blogs and study the mobile and social media campaigns of other nonprofits for inspiration.

Skills 279

Skills Management Media Social Media 279

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot.

Facebook 131

Facebook Measure Change Images 131

Nonprofit Tech for Good

NOVEMBER 8, 2018

3) Of those donors inspired by social media, 56% say that Facebook inspires them the most. 20% say Instagram, and 13% say Twitter. 18% of donors worldwide have donated to a charitable organization directly through Facebook. Of those, 88% say they are likely to give again through Facebook. Australia & Oceania.

South America 255

South America Global Trend North America 255