One of the slides that struck me was a map that look at the full range of their activities offline and online (including social media) using two data points (numbers of people and ladder of engagement ).    The levels of engagement included:  stranger, friend, supporter, member, activist and leader.   He's currently getting his Ph.D MORE >>

Over the last few weeks I have been running a Facebook Advertising experiment for the Nonprofit Organizations Facebook Page. That said, I still think nonprofits should invest $25-50 to experiment with Facebook Advertising because: 1) Running an ad is a good tech experience for nonprofit community builders. It’s time. MORE >>

Representatives from these organizations spoke on a panel hosted by Twitter in DC to share their experience promoting engagement and activism through Twitter’s promoted products, an expanding group of products available for advertisers. Promoted Trends create awareness driving buzz and engagement at scale. Build a following? MORE >>

made the decision early on to limit editing capability to people who signed up, so I could vet each person to make sure she wasn't a spammer, but anyone could read the content at any time. Writing the book on a wiki helped me imagine that there were people out there who actively wanted and were expecting more content. disagreed. MORE >>

said: In many ways, the ability to successfully set a powerful and useful expectation for museum experiences is MORE valuable than the ability to extend said experience. When you set an expectation, you frame an experience. For a long time, I've thought of museum visits or cultural encounters as pearls on a string. MORE >>