Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion.

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Nonprofit Tech for Good

OCTOBER 14, 2012

That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. If you find the changes confusing, my upcoming webinars on Facebook and Facebook Apps will discuss and demonstrate click-by-click these changes as well many others.

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Nimble AMS

MARCH 10, 2024

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. You can also find online communities on Twitter (X), Instagram, TikTok, and Reddit. Look for an online community that lets you recognize your most active members with profile badges and missions.

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Nonprofit Tech for Good

JUNE 27, 2011

A Few Words of Caution: Small to medium-sized nonprofits should take Facebook case studies and best practices based on the success of large nationally and internationally well-known nonprofits (with huge email lists and multiple communications and development staff) with a heavy dose of skepticism.

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TechImpact

APRIL 17, 2014

Facebook reach is loosely defined as the number of people who saw a piece of your content. Reach can be generated by purchasing Facebook advertisement, achieving organic reach, and having users like, comment, or share your post. The more reach you generate, the more people see your content. Reply to comments.

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Forum One

MAY 25, 2023

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Nonprofit Tech for Good

DECEMBER 4, 2013

In addition to the time required to create content for social media and manage social networks, new media managers need at least two hours weekly to research social media trends and best practices. Adding a complete address to your Facebook Page activates Facebook Location. Know the science of Twitter retweets.

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

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TechImpact

JUNE 18, 2014

When weighing their options, volunteers are looking at a nonprofit’s website, seeing whether or not they have a blog, an active Twitter feed, or how many followers on Facebook they have. Content marketing is a team effort, and the weight does not have to be shouldered alone. Communications nexus. Learn from the best.

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Nonprofit Tech for Good

JANUARY 12, 2014

Without a doubt, 2013 was the year of visual content — particularly infographics. With tens of millions of brands now tweeting, posting, and sharing content online on a daily basis, to get your message to stand out from the clutter brands need to communicate more often their key messages in visual format. View Full Infographic.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. Currently, there are a few popular options that you might want to consider using: Facebook. Once you know what platforms you’re using, do more research to find what kind of content tends to be the most popular.

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The Modern Nonprofit

JANUARY 25, 2022

However, just because your nonprofit has an active Facebook doesn’t mean you can automatically utilize Twitter or LinkedIn effectively. Build Your Following on: Facebook. Facebook is the most popular platform, boasting nearly 1.8 billion active users. Get People Talking on: Twitter.

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Nonprofit Tech for Good

AUGUST 7, 2013

The were active on Myspace, YouTube, and creating Facebook Groups long before most of the companies that are often praised for being the pioneers of social media. A good content strategy requires time and skills to execute and the successful management of your social networks requires training. An Avatar :: 200 x 200 pixels.

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Nonprofit Tech for Good

SEPTEMBER 28, 2017

To tap this potential, your NGO, nonprofit, or charity needs to activate its social media presence before, during, and after #GivingTuesday to help build the movement and, in the process, raise awareness and funds for your organization and mission. Best Practice #2: Design Visual Content. Best Practice #4: Activate Your Networks.

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Whole Whale

JUNE 15, 2022

Knowing a rising trend can help your comms team create content responses that will increase attention for your organization. Talkwalker Alerts is a tool that tracks news stories, social media activity, and blog posts mentioning your brand or keywords. Twitter Listening. Facebook (Meta) Listening Tools. General Listening.

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NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Master them first.

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Forum One

JULY 11, 2023

Meta launched its response to Twitter last week, Threads. To put this into perspective, this growth rate makes it the fastest-growing app ever (even faster than ChatGPT, TikTok, and Instagram), and this massive rush of users brings Threads’ audience size to nearly 30% of Twitter’s total audience of around 330 million.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2014

Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “ Spotting the Awesome.” ” UpWell Content Curation Guidelines - The Mobilisation Lab.

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Nonprofit Tech for Good

SEPTEMBER 19, 2017

The webinar content below was presented by Heather Mansfield on September 19, 2017 to 1,175 nonprofit staff. Your NGO consistently creates written content. All blog and news content must have social sharing functionality, calls-to-follow, and an email update subscribe option. Your NGO consistently creates visual content.

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TechImpact

DECEMBER 8, 2014

Your nonprofit stay active all year long on social media. Constantly keeping your followers up to date on Facebook, engaging with donors, and other nonprofits on Twitter. Social Tech content marketing fundraising social media storytelling supporters technology' So if you’re already doing such an awesome […].

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Nonprofit Tech for Good

JANUARY 11, 2014

Facebook recently selected 18 of their favorite nonprofits and embedded a “Donate Now” on their Facebook Pages and while that was nice of them to do, it’s not useful to the other million+ nonprofits (in the United States alone) that would like access to the service. 4) Maturation of Mobile Fundraising Apps.

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TechImpact

JUNE 18, 2014

While it’s true social media’s an important component of a successful content marketing strategy, we’re here today to clear up a few misconceptions about the various social networks, and the impact they have on your nonprofit. Each platform has a unique audience, a different set of dedicated users, and has different types of content go viral.

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Care2

APRIL 26, 2011

It’s no secret that Facebook and Twitter have been duking it out in hopes of being crowned King/Queen of social networks. For the past year I have noticed that website visitors prefer to use Tweet shares VS Facebook “Likes&# and Facebook Shares when spreading content from nonprofit and technology websites and blogs.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

In early October we made the rounds to promote the book in Boston and I had a chance to meet Brooke Freedman and Brian Halligan at Hubspot. I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. What has changed?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2012

I ran into John Haydon who helped me with my new Facebook brand page. He presented me with a copy of new book, Facebook Marketing for Dummies. One topic I’ve been researching is the answer to this Facebook question, “What free or low cost apps are there for nonprofit brand pages?”

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

Twitter App Looks Up Zip Code to Tweet Your Legislator. They are integrating social media tactics to their online advocacy tool box with this Twitter tool. You just type in your zip code , and their Twitter handles are displayed with buttons that allow you to easily Tweet them about not cutting Medicaid.

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Nonprofit Tech for Good

JANUARY 13, 2020

This is an excellent time to ensure donors have seen all the great content on your website. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website. 2) Encourage to Volunteer.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2013

And, then it is an ongoing activity of f eeding and tuning your network as Howard Rheingold says it in this still very relevant article about building your professional network on Twitter back in 2009. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is.

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TechImpact

MARCH 20, 2014

These smaller organizations can get discouraged easily watching the larger, established account produce content at break-neck speeds while not produce content to fill even three days. Here are a few tips that can help smaller nonprofits create more content, better utilize social media, and get more interactions.

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Nonprofit Tech for Good

MAY 13, 2016

Facebook Reach is at an all time low. Twitter is in flux. 95% of NGOs worldwide have a Facebook Page. 83% have a Twitter Profile. 40% are active on Instagram. They are regularly active on 2.8 On average, your followers should grow 23% annually on both Facebook and Twitter. of those accounts.

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Nonprofit Tech for Good

APRIL 24, 2013

1) Include your nonprofit’s Twitter username. Print, broadcast and digital media outlets have embraced Twitter, but I’ve yet to see a nonprofit press release that includes a Twitter username in the contact section of a press release. 6) Post your press release on Facebook, Pinterest, Google+, etc.

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Nonprofit Tech for Good

OCTOBER 17, 2019

It is the ideal content management system for nonprofits because of how it’s open source and anyone can contribute to making it better. Social Snap – add simple social share buttons to your pages and posts that are customizable: Facebook, Twitter, Pinterest, Tumblr, Mix, and Instagram; display amount of total shares and likes.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Been thinking a lot about of the work processes around creating content and measuring its against outcomes this week. One idea that came up in my post earlier this week about creating and measuring content , was the concept of an idea dashboard. This post takes it a bit deeper. Then it is time to create content.

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TechImpact

NOVEMBER 14, 2014

In your nonprofit’s content marketing efforts, do you prioritize your Google+ page? Almost every nonprofit I’ve spoken with says their Twitter and Facebook account are their points of emphasis on the social media marketing front. Google+’s active user base pales in comparison to Twitter and Facebook.

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Amy Sample Ward

OCTOBER 4, 2010

These three columns let visitors dive straight into content they are most interested in, like presentations (notes, information, links and slides), roundups (compilations of interesting content and conversations), and event popular blog posts (this is decided based on blog posts with the most clicks and visits). About the Redesign.

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M+R

AUGUST 23, 2023

By jumping in on evergreen trends, your organization’s content could become part of the ride. Data from this year’s Benchmarks made it clear that TikTok is being used by many nonprofits—30% of Benchmarks participants were active on the platform in 2022. Content created within the app is easily shared on TikTok through the app itself.

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