TechImpact
JULY 21, 2014
If your nonprofit has not edited its email newsletter in the last 6 months, it’s probably time. Your newsletter should be short, to the point, and have the capacity to quickly communicate an important message or update to the reader. Here are 10 things your nonprofit should NOT do on its next email newsletter. Multiple goals.
TechImpact
APRIL 14, 2014
Where ever you decide to place it, if your website doesn’t have a place where visitors can simply sign up for your newsletter or email list, you need to get one. Consider a noninvasive popup box with a call to action message and space to place email addresses on your website. Offer compelling reason to sign up. Tweak as necessary.
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TechImpact
NOVEMBER 19, 2013
The problem: nonprofits aren’t “inspiring” action with lengthy, wordy newsletters and annual appeals for funds, on top of too many emails! Merging the two will help you segment your audience and provide the appropriate calls-to-action and information desired by specific audiences, such as Millennials.
TechImpact
MARCH 25, 2014
Make sure whatever landing pages are seeing the most traffic have sufficient information, strong calls to action, and would compel someone to donate to your nonprofit. But traffic from your newsletter or Twitter links are driving huge donations. If not, you’re missing out on enticing the bulk of your website traffic to donate.
TechImpact
OCTOBER 16, 2013
Offer your top donors the opportunity to actually see your nonprofit in action and become involved. Let them see your team in action, but also invite them to grab ‘brunch’ with your nonprofit’s leaders and top volunteers. Hands-on participation. Introduce them to your team. Public recognition.
TechImpact
APRIL 9, 2014
In the past, nonprofit have communicated almost exclusively with donors through calls to action, newsletters, or donation pleas. Despite how saturated they may be, it is important to utilize the many social media channels, and blogs at your disposal, waiting to be tapped into. A new channel.
TechImpact
NOVEMBER 28, 2013
By sending your donors brochures, newsletters, or even monthly emails, you are rewarding your donors with the knowledge that their donation is indeed making a difference. Be sure you queue up your social feeds with strategic messages, calls to action, and lots of engaging images to tell the story of your nonprofit. Know Your Donors.
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