Connection Cafe

APRIL 19, 2019

An effective donor retention strategy requires a plan and consistent action. The results are then refined into one of seven actionable, behavioral groupings called “Loyalty Insights,” providing you a clear understanding of which donors have the strongest affinity to your cause. Vanessa Chase , Philanthropy for All.

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Connection Cafe

AUGUST 13, 2014

Start by offering a call to action, an option for people to engage with your organization. Calls to Action. A call to action is a specific action you want someone to take. Traditionally, a call to action has been to donate in response to a direct mailing or a phone call. Welcoming them back.

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Connection Cafe

OCTOBER 26, 2017

After a hugely successful Giving Tuesday campaign in 2015, we’re excited to share our “Four ‘T’s of Giving Tuesday” with the keys to our success and some actionable takeaways you can implement at your institution. One day can make a difference and New Mexico State University (NMSU) can prove it!

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New Mexico Mexico Story Mail 42

Connection Cafe

DECEMBER 28, 2011

You are ready to start slapping call-to-action overlays on your YouTube videos…but hold on, what is your call to action? Newsletter sign up. This is also good for a more generic video and your copy should encourage them to continue learning more about your organization through your email newsletter.

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Connection Cafe

NOVEMBER 16, 2011

Mission Moments Photo of your mission in action Quote from service recipient At-home activities (ex. Good news: bookmark cheat sheet and you'll never draw a blank again. Here's 50 ideas that will keep your nonprofit social media presence alive and healthy all year long. Remember to turn off lights when you leave a room.) Success story (ex.

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Social Media Ideas Content Media 51

Connection Cafe

MAY 21, 2019

Be sure to have a clear call to action and let the reader know what’s in it for them. With this industry shift, it’s now more important than ever to nurture your supporters, take action when they begin to wilt, and consistently prune your garden. Email Signup Forms: Your website should have bold and easy to fill out sign up forms.

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Connection Cafe

AUGUST 5, 2020

Including clear, compelling calls to action. Within your homepage, consider how you can quickly express to supporters your current goals and the action you’re taking towards them. Include clear, compelling calls-to-action. CTAs are buttons, links, or even appeals in plain text that help guide supporters to take a target action.

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Connection Cafe

FEBRUARY 12, 2019

Have you ever wondered why someone would want to receive a charity email newsletter? Or your newsletter? Use confirmation pages to confirm, thank, track, and move people to further action. Tell people why they should sign up for your emails and what they get if/when they do.

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Charity email Fundraising Offline 28

Connection Cafe

OCTOBER 22, 2020

Here are a few ideas that organizations are having success with: Make voting a visible part of your online presence: Pin voting reminders and helpful links to the top of your social media pages, website, and newsletters. But unless there’s an actionable item, keep the focus on the fact that our country was literally built for this!

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Connection Cafe

NOVEMBER 9, 2011

Not everyone wants every alert that you send out, but giving readers an option to only receive one email a month, or only receive important action alerts, helps to encourage subscribers that you're listening, and you want to do something that's convenient for both of you. If you have an action you want users to take, make it clear.

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Connection Cafe

MARCH 26, 2021

Following a balanced approach, it informs your decisions on what to do and how to do it with actionable steps. Cater to regular sales emails, newsletters, and even time-sensitive emails. It is the most effective channel for lead generation, and email strategy is a battle plan to achieve those marketing goals.

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Business email Marketing Strategy 26

Connection Cafe

AUGUST 9, 2013

This article was originally posted in AFP’s weekly eWire newsletter. They send relevant content based on subscriber interests, preferences and actions. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns.

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Connection Cafe

JANUARY 6, 2014

An effective donor retention strategy requires a plan and consistent action. The results are then refined into one of seven actionable, behavioral groupings called “Loyalty Insights,” providing you a clear understanding of which donors have the strongest affinity to your cause. Vanessa Chase , Philanthropy for All.

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Retention Donor Change eBook 55

Connection Cafe

SEPTEMBER 6, 2017

In 2017, Equal Measures 2030 —an independent civil society and private sector-led partnership—was established in order to connect data and evidence with advocacy and action as a means to drive gender equality and reach the Sustainable Development Goals by 2030. . How to get involved.

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Connection Cafe

FEBRUARY 15, 2010

An obvious place to sign up for an email newsletter. If a visitor understands how their involvement could make a difference, then they are more likely to dig a little deeper and might even give you their email address, make a donation, take action, or volunteer. Author: Emma Zolbrod. A well placed donation button. Data is priceless.

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Websites Effective Lesson Nonprofit 53

Connection Cafe

APRIL 4, 2019

They receive quarterly newsletters and two holiday wishes emails in addition to their annual solicitation letter. Memorial and event donors are inspired more by an immediate event or action, and they have a sporadic relationship with our organization. We also considered which groups NOT to include in our recurring giving solicitation.

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Foundation Program Giving Tips 35

Connection Cafe

SEPTEMBER 6, 2017

In 2017, Equal Measures 2030 —an independent civil society and private sector-led partnership—was established in order to connect data and evidence with advocacy and action as a means to drive gender equality and reach the Sustainable Development Goals by 2030. . How to get involved.

Global 28

Global Goal Senegal Indonesia 28

Connection Cafe

AUGUST 25, 2017

While we covered a host of topics, the primary goal was to cover the nonprofit website best practices that will help move a website visitor’s interest to action, and what steps nonprofits can take today to get started. How should a nonprofit balance website content and calls to action ?

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Design Websites Practice Philadelphia 35

Connection Cafe

JANUARY 7, 2019

Create a volunteer appreciation and engagement calendar for actions to steward volunteers and keep them engaged. Create a newsletter calendar for print and email to track when each type of newsletter will be sent and with which themes or topics.

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Calendar Goal Social Media Blackbaud 30

Connection Cafe

JULY 26, 2016

Stories perfectly illustrate impact in action. If possible, take some pictures of your organization’s impact in action. It’s slightly different from your typical newsletter in that it might focus on one program or fundraising campaign that had a good response rate. This is key for repeat donations.

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Story Gift Impact Share 20

Connection Cafe

JANUARY 16, 2014

That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships. And if you wait to say it in your quarterly newsletter, it may be old news. Credit supporters for what they’ve made possible. First-to-know announcement.

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Connection Cafe

AUGUST 26, 2020

People needed that data distilled into something digestible and actionable. So we started a newsletter called the ‘New Reality Roundup’. For the Infectious Disease Society of America (IDSA) , this pandemic has been a time to put expertise into action. Derrell Bradford, Executive Vice President, 50CAN. That’s been hard.

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America Nonprofit Local National 49

Connection Cafe

FEBRUARY 19, 2014

Then, I started hearing more about them and seeing their purpose in action. Historically, nonprofits have provided this information through newsletters either in direct mail or email. Admittedly, when these social networks first launched, I thought these tools would never really catch on.

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Arts Culture San Diego Organization 55

Connection Cafe

APRIL 9, 2010

Newsletters, newsletter, newsletters! Boomers: - Represents significant giving capacity - Super, duper fearless adopters of technology - Starting to become more planned giving - Email is STILL the killer app with this group - This is the next big focus for nonprofit organizations.

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Connection Cafe

AUGUST 1, 2017

When is the best time to send a direct mail newsletter? In terms of fundraising, print newsletters don’t tend to directly raise much money (though I’m sure there are exceptions). Where do they take action? Coordinating and scheduling end of year plans. Danielle . 8. — Danielle . Who, What, Where, When and Why.

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Connection Cafe

JULY 5, 2017

I know I’m in danger of committing the crime that makes me cringe, but my goal for this blog post is for you to take away some actionable tips to start implementing in your web and content strategy. The idea is to get people to take simple actions that will hopefully lead them to bigger, more impactful actions.

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Websites Strategy Content Nonprofit 37

Connection Cafe

JANUARY 16, 2014

That likely means more email “asks” this year (donations, event registrants, advocacy actions) and fewer retention emails, like reporting back to donors and building relationships. And if you wait to say it in your quarterly newsletter, it may be old news. Credit supporters for what they’ve made possible. First-to-know announcement.

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Retention email Donor eBook 40

Connection Cafe

AUGUST 18, 2016

When I came on board, the company’s first website had just launched, and my role was to create the first email newsletter and set up the site to accept online donations. Your nonprofit must have mobile-responsive email templates for newsletters and fundraising appeals. The times were revolutionary. 3) DONATION PAGES.

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Mobile Global Philanthropy Hints 20

Connection Cafe

MARCH 10, 2011

I could finally figure out quickly and easily who had actually shown up before to phone bank, so I could start with that list to fill up the slots when urgent legislative action called for mobilization. And it helped, the writing was cleaner, the types of information we gathered was more streamlined.

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Volunteer Data Newsletter Benefit 51

Connection Cafe

MARCH 17, 2014

Monthly e-newsletter themes. On a personal level, try something that looks like this: Step four: Putting Retention into Action Every Day. Step Three: Put it all Together in your Donor Retention Calendar. Once you know WHO to focus on, what does a donor retention calendar include? Surprise and delight tactics. Friendraisers.

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Calendar Retention Donor Empowerment 39

Connection Cafe

FEBRUARY 19, 2019

Remove unnecessary, distracting, and conflicting links and calls to action. Take away any other calls to action and links that don’t help the donor complete the donation process. You don’t want them to sign up for your newsletter or connect with you on social media at this stage, so why have those links and options even available?

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Charity Donation Studies Registration 24

Connection Cafe

JANUARY 13, 2020

Poorly organized navigation is a leading reason why users become frustrated with websites and exit before completing any actions. Calls-to-action, or CTAs, are the actual buttons or links that urge a user to complete a target action. Saving new contacts from your newsletter signup to your database. Include prominent CTAs.

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Websites Design Site Web 35

Connection Cafe

JULY 23, 2013

As I mentioned, it’s so easy to just start sending people copies of your newsletters or add them to your existing email list. Emails with pictures of your mission in action. Is there a certain email that no one takes action on or, hopefully, an email that has astonishing activity? 2) Write relevant emails. AVOID THIS TEMPTATION.

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Connection Cafe

DECEMBER 18, 2013

The December 3 rd bike donation drive was promoted through multiple channels, including: their e-newsletter, a press release a week in advance, their blog, an email communication the day before, and social media. A creative call-to-action is important so that your organization stands out from the crowd,” Becca said.

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Nashville Music Tennessee Social Media 40

Connection Cafe

JULY 30, 2015

Move beyond the enews/newsletter and send communications that are timely, relevant and most of all interesting. An engagement campaign is a digital effort utilizing email, social and the web to build a more loyal audience through a compelling CTA (call to action). Share More then News. Need ideas for going beyond the news?

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Database eBook Conversation Audience 20

Connection Cafe

MARCH 7, 2014

Incorporate the responses in your stewardship pieces, on your website banners, and within newsletters. Include buck-slips with acknowledgement letters and a call-to-action from a past donor who’s submitted matching gifts, explaining how they stretched their dollar, turning $25 into $50 or $50 to $100.

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Audience Tips Arts Atlanta 32

Connection Cafe

NOVEMBER 19, 2018

You can do this through newsletters, magazines, emails, social media and personal phone calls (for major donors). Make sure to follow-up on any action items from your conversation. Additionally, you should share your financial statements so that donors can better understand your organization’s successes and struggles.

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