Beth's Blog: How Nonprofits Can Use Social Media

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Knitting Together Your Website, Email, and Social Media Content

Beth's Blog: How Nonprofits Can Use Social Media

You put up a website way back when, then started sending out an email newsletter. Add the icons to your email newsletter templates and social media links to your email signatures. Add “share” buttons to your website pages and email newsletters too. Now you’ve added social media. Ensure that some basic branding (e.g.

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Kickstarter Founder Launches Nonprofit Platform: A Dollar A Day

Beth's Blog: How Nonprofits Can Use Social Media

Everyday they will donate a dollar a day to specific nonprofit, encourage others to donate, and promote the nonprofit’s work to their network via a brief email newsletter. The idea is simple. They wanted to build something small and simple that could have a big impact.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Have they taken action on your issue in the past? We sometimes hear our clients reference their user stories in their day-to-day work like “well, this month’s newsletter is more for Josh or Sally than Maurice.” You could simply ask one question each month in a poll widget in your monthly email newsletter.

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Today’s savvy nonprofits have become their own publishers , sharing their stories across various media channels (newsletters, Facebook, Twitter, LinkedIn, blogs, action alerts, etc.), all with different deadlines, writers, and content parameters.

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Komen Kan Kiss My Mammagram, PinActivism, and Newsjacking for a Cause

Beth's Blog: How Nonprofits Can Use Social Media

I usually publish my weekly e-newsletter on Tuesday or Wednesday and hadn’t gotten to it Tuesday, so it only made sense to include the Komen story in the e-newsletter too. The point is that social networking platforms provide a canvas for people to find each other, self organize actions in something they believe, and do it.

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Facebook Custom Landing Tabs + Measurement = Best Practice

Beth's Blog: How Nonprofits Can Use Social Media

This week the beginner track got underway where 20 arts organizations will design and implement action learning experiments in Facebook , Listening , or Twitter to improve their social media practice. Landing pages provide a fertile ground for testing and data collection much like nonprofits test their email newsletters. Principles.

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Nancy Schwartz, Guest Post: Don't Even THINK about Social Media until Your Web Site and E-news Are Working Well

Beth's Blog: How Nonprofits Can Use Social Media

Here's what did: We received a thank you note for our membership (thumbs up) but it didn't mention any upcoming exhibits or events (where was the call to action, the opportunity to get involved at the next level?). So as a member, I expected to have the pleasure of a compelling series of communications, online and off. Didn't happen.