Social CRM, part 2: Metrics vs. CRM
Zen and the Art of Nonprofit Technology
APRIL 29, 2010
So while I’ve been off twitter, I’ve had time to research social CRM (funny, that.) And what I’ve found is pretty interesting. CRM stands for “Customer Relationship Management&# (not to be confused with “Cause Related Marketing&# - it came from the for-profit space. In the nonprofit world we use this acronym to mean “Constituent Relationship Management&# , generally.
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