NetWits

MAY 31, 2012

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. You probably think about things like opens, clicks, conversions and unsubscribes. Wrapped up in all that is the issue of sending too many emails. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates.

Rate 172

Rate Technique email Open 172

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission.

Online 234

Online Fundraising Offline Mail 234

NetWits

JUNE 1, 2012

It’s official; we launched our new full service creative agency for nonprofits this week – GUIDE Creative – Where we LOVE nonprofit web design! Learn more about us at www.guidecreative.com and make sure to sign up for The Great Guide Giveaway. — Now I’ll suppress my excitement about our launch for another passion – tips 5, 6 and 7 in our series of posts on effective nonprofit websites.

Websites 171

Websites Effective Create Hints 171