Sat.Mar 10, 2012 - Fri.Mar 16, 2012

NetWits

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Lethal Generosity and a Simple 5 Step Content Marketing Plan for Your Nonprofit

NetWits

Content Marketing takes lethal generosity if you want to succeed. If you’re a nonprofit thinking about content marketing then put the “ Lethal Generosity ” concept into your plans. This idea really is the key to your nonprofits online engagement and marketing strategy. Whats lethal generosity? Simply put, lethal generosity = giving away content that’s useful to your audience in order to build trust, respect and goodwill.

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5 Content Marketing Success Stories Your Nonprofit Needs to Imitate

NetWits

Yesterday we talked about the importance of content marketing for nonprofits. Hopefully you caught it. If not, go check it out. We’ll wait here for you to come back. It’s a fairly simple idea. Create content that attracts the audience you’re targeting with the goal of getting them to interact with you. Simple in theory, but actually very challenging to execute on.

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Why Content Marketing is the Key to Your Nonprofits Online Success

NetWits

I read a blog post by Joe Pulizzi the other day. It got me thinking about how content is used by nonprofits to help them connect with the right audience online. In essence, Joe points out the fact that great content is the tool that moves hearts and inspire action online. The concept of creating content to engage with your audience isn’t new, especially in the nonprofit world, but it is becoming more and more critical when it comes to creating success online.

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