Lethal Generosity and a Simple 5 Step Content Marketing Plan for Your Nonprofit
NetWits
MARCH 15, 2012
Content Marketing takes lethal generosity if you want to succeed. If you’re a nonprofit thinking about content marketing then put the “ Lethal Generosity ” concept into your plans. This idea really is the key to your nonprofits online engagement and marketing strategy. Whats lethal generosity? Simply put, lethal generosity = giving away content that’s useful to your audience in order to build trust, respect and goodwill.
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