November, 2009

NetWits

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Social Media Strategy: A Small Nonprofit's Experience

NetWits

Our social media strategy series continues with Mickey Gomez from the Volunteer Center Serving Howard County. Let’s start by pointing out that the Volunteer Center Serving Howard County (VCSHC) is a small nonprofit clearinghouse for volunteerism that connects potential volunteers with local nonprofit and governmental agencies. Their annual budget is approximately $150,000 and there are only two (2) full time employees.

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Cause Marketing and Social Media go Hand in Hand

NetWits

Have you started to think about using cause marketing at your nonprofit? Do you know how to create or implement a cause marketing strategy? Maybe you’re a seasoned cause marketing professional? I’m not sure why you’re here, but I know that that Joe Waters ( @joewaters on Twitter) from Boston Medical Center (BMC) will bring something of value to the table for you.

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13 Twitter Search Examples for Nonprofits

NetWits

Twitter search is a pretty amazing resource that most have yet to tap into. Why do I think it’s amazing you ask? Well, because it’s nearly real time and driven completely by humans. Twitter search isn’t searching web pages and it doesn’t take days/weeks for your tweets to show up in the results. If you want to find out who’s talking about nonprofit work in your area within the last month or even today you can.

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Watch for Roadblocks: The Road to More Successful Online Fundraising

NetWits

I was honored to present a webinar for Fundraising Success Magazine with Rob Gerth, Communications Director of the Christopher and Dana Reeve Foundation. The topic was Web Design for Optimizing Fundraising Functionality: Transforming Obstacles into Opportunities. Since there are so many things to consider when mapping out your online fundraising strategy it can be overwhelming to know which direction to go.

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#Tweetsgiving Rocks

NetWits

If you’ve ever wondered how to do fundraising using social media as a core part of your nonprofits strategy I suggest you check out what the folks at EpicChange are doing with Tweetsgiving ( about ). It’s amazing! Maybe your wondering what Tweetsgiving is? Well, it’s simply a global celebration that aims to change the world through the power of gratitude.

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50 Social Media Tactics for Nonprofits

NetWits

During Blackbaud's 2009 Conference for Nonprofits , Melanie Mathos and I lead a two-part social media workshop. Part I of this pairing was a new session we developed called 50 Social Media Tactics Nonprofits Use to Meet Their Mission. It was a real blast delivering this content, and people seemed to react well to it.

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10 Ways to Make Your Website Fundraising Friendly

NetWits

Fundraising Success is a prominent fundraising magazine for nonprofits that provides invaluable information to professionals working in the nonprofit space. I was fortunate enough to contribute to their November 2009 issue with an article that talks about ways to get the maximum return on investment for your website in helping your organization raise more funds online.

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