Thu.May 31, 2012

NetWits

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Increase Open Rates and Click-Throughs with 5 Follow-up Email Techniques from Top Nonprofits

NetWits

If you run your nonprofit’s email communication program you’re likely always thinking of ways to get better. You probably think about things like opens, clicks, conversions and unsubscribes. Wrapped up in all that is the issue of sending too many emails. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates.

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