How to Solove the Brand Inconsistency Problem You Didn’t Even Know You Had
NetWits
APRIL 24, 2012
Your brand isn’t as simple as a logo or website. It’s a living, breathing and ever evolving thing that must resonate throughout all aspects of your organization. It’s intangible and emotional while at the same time tangible and based in real life. It’s what your constituents think of you, the energy your organization portrays, and the feeling evoked from your communications.
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