Sat.May 14, 2011 - Fri.May 20, 2011

Connection Cafe

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NTEN's Google Analytics Webinar: The Cliff Notes Version

Connection Cafe

Author: Cheryl Black. Last week’s NTEN webinar on Google Analytics reached capacity FAST. Great for NTEN (they really know what the hot topics are huh) but a bummer for the people who didn’t get to register. But have no fear! You can check out the recorded version and/or get the cliff notes version here. The first thing to know is that the updates made to Google Analytics aren’t in its function.

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To those of you who just aren't getting it right

Connection Cafe

Author: Cheryl Black. Guest blog alert: In my past life as a staffer for a Girl Scout of the USA affiliate, I met Suneil Singh, the then Chief Communications Officer for Girl Scouts of Southeastern Michigan (for those of you with limited Michigan geography like me, think Detroit). When he told me about their wildly successful Facebook page launch, my jaw dropped.

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It’s a Win-Win(dow) Situation

Connection Cafe

Author: Amber Wobschall. It’s not often that non-profits get recognized for their online work, but there was a great opportunity presented to my client recently and they took full advantage. The Elizabeth Glaser Pediatric AIDS Foundation was nominated for the Webby awards for this video. They activated all of their online channels to draw attention to their nomination, voting, and ultimate win.

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Let’s Chat – Considering if Chatter can help your Organization

Connection Cafe

Author: Corey Pudhorodsky. Last month I shared some thoughts about how CRM is becoming (and actually always has been) social. In addition to the ways the Salesforce platform is helping organizations integrate with social data, I pointed to a few other tools that are available for anyone to use. The other side of Social CRM is what is changing inside organizations; how communication between organizational staff is getting more social.

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Congress: Do they hear you now?

Connection Cafe

Author: Michelle Shefter. A few weeks ago, my colleague, Emily Goodstein , introduced me to her friend, Boris* who works as a sysadmin for a US Senator’s office. Over the course of our conversation, Boris shared some easy to understand reasons why some online advocacy tactics should be encouraged over others. So, I bring to you this article on the DOs and DON’Ts of conducting online advocacy campaigns.