A Better Approach to Monthly Giving
Connection Cafe
SEPTEMBER 30, 2010
Author: Lacey Kruger. Recently, some colleagues and I started an email exchange about best practices for monthly giving. The question was whether or not, on a recurring donation form, to ask the user to determine the duration of their gift. The default configuration for a recurring gift form in Convio looks something like this: The suggestion was to simplify the form, making it look something like this: Truth be told, I’m a marketer.
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