Mon.Apr 09, 2012

Connection Cafe

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5 Tips for Keeping Social Media "Social"

Connection Cafe

Author: Robyn Mendez. People engaging in social media are interested in being social, which means they want to establish relationships with the organizations & individuals that they follow. Effective social media campaigns help foster these relationships by engaging followers in two-way communication. Many organizations mistakenly limit their social media activity to broadcasting information about their events or their organization, thereby cutting the “social” out of “soci