2012 Convio Benchmark Study
Connection Cafe
APRIL 3, 2012
Author: Vinay Bhagat. The sixth annual Convio Online Marketing Benchmark Index Study is now officially released. At a macro-level, we continue to see online engagement growing at a healthy rate. In fact, over the past five or six years, online fundraising has grown at a similar rate to retail e-commerce, good news for nonprofits. I’m particularly encouraged by a new metric we added this year: growth in monthly giving.
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