Sat.Apr 24, 2010 - Fri.Apr 30, 2010

Beth's Blog: How Nonprofits Can Use Social Media

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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Metro Library and Archive. I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. Part of the process includes regular check-in calls to reflect on what we're learning. I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet!

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Theatre Flashmobs on YouTube and Swarms of Theater Goers on FourSquare

Beth's Blog: How Nonprofits Can Use Social Media

I've been preparing for a Leadership Conference with TCG (Theatre Communications Group, the service organizations for theatre companies) on strategic social media. So, I've been looking at a lot of different examples of how theatres are using social media.  As part of the preparation, we surveyed participants for their burning questions and that's how I created the content.

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What's Your Nonprofit's Social Media Measurement Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

Photo by Halloween Jack. Many nonprofits have are actively exploring social media - from dipping in their toes into the water with a low-investment experiment to jumping off the cliff. One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. .