Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2010

The NASSCOM India Leadership Forum has multiple tracks based on theme. It also has a track that takes place in a large room with roundtables and a designated discussion topic and facilitator. These sessions are not for presentations, but for disscussion and sharing of ideas. I was asked to facilitate a session on the question, "Should CEOs and Executive Directors Use Social Media?".

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2010

HP is giving away laptop and printer bundles as part of its HP’s Create Change program which is an example of " embedded giving." That's a buzz word coined by Lucy Bernholz to describe the common practice of building a philanthropic gift into another, unrelated, financial transaction. Embedded giving is easy for individuals to do, and probably gives them an added psychological boost to know that spending money on purchasing something is not just an act of commerce, it's an act of generosity.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

The Nasscom Foundation in India is the epicenter of nonprofit technology and social innovation. They are hosting the Global CSR track at the Indian Leadership Forum in Mumbai Feb 9-11. I'll not only be speaking at the conference and CSR Track, but will be leading two workshops for NGO and CSR practitioners. Nasscom Foundation is a partner of TechSoup Global and has an impressive technology product donation program called " BIGTech " Here's how they describe their mission and impact.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. I recently posted a guest post by Bonin Bough from Pepsi that gives the insider view. This is a big bold effort. I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2010

Lighting of the lamp is a traditional way to begin a conference here in India. I'm still very jet-lagged and adjusting to both the time zone and culture in Mumbai. I was lucky enough to have a front row seat in the reserved section with laptop and digital camera in hand to cover the opening ceremonies on Twitter. . Following the #nilf was an excellent way to gain a better of understanding of what was happening on the stage. .

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2010

I've been a proud member of the Nonprofit Technology community since, yikes, 1993 and a part of NTEN/NTC community since the early days. This year's Nonprofit Technology Conference will be my 11th one. . If you are involved with the nonprofit technology field, then you probably already know about the NTC the most attend event for nonprofit techies. We get to see each other, present, go to parties, and even have pillow fights. .

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 10, 2010

Tonight I attended a tweet up at the NASSCOM India Leadership Conference with about 30-40 folks from business, social sector, and ngos. David Meerman Scott was the guest of honor. We had experienced Twitter users, including @ netra who famously tweeted for 60 hours straight during the 26/11 Mumbai Terrorist attacks. And we also had participants who were brand new to Twitter.

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