Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Click to Purchase Your Copy Now! Note from Beth: My colleague, Aliza Sherman, has written a book, The Complete Idiot’s Guide to Crowdsourcing and you drop everything and buy it now. We’ve been chatting about how to measure the impact of the crowd and she offered to write this guest post on the topic. Measuring Your Crowdsourcing Efforts by Aliza Sherman.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

What will it take to get the climate some attention? Cute Dog Photos! That’s Sam, grist.org’s office puppy. We know that people would much rather look at pictures of cute dogs than think about downers like climate change. So, grist-.org is using Sam to call attention to the environment and harness puppy power on behalf of the climate. They’re inviting folks to submit their own cute dog photos. grist.org has discovered what social media folks who work for zoos, aquariums, an

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2011

Flickr Photo by epsos.de. I saw an interesting post from Eric Petersen called “ The Myth of Data-Driven Business &# by way of KD Paine’s blog. It caught my eye because we’ve working on a chapter about how nonprofits can make the shift to a “data-driven culture. &#. Holly Ross at NTEN and I chatted about the myth of data-driven nonprofits and how this is slightly different with mission-driven organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 13, 2011

Flickr Photo by lyzadanger. Hubspot points to a recent study from Bit.ly about the shelf life or how long a link stays alive before people stop engaging with it. It offers an estimate as follows: 2.8 hours on Twitter. 3.2 hours on Facebook. According to the post, it suggests that what’s most important for content shelf life is the quality of the content shared, not where it is shared.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. I’m curious to hear from all of you if you’ve developed a ladder of engagement and how it guides your social media integrated strategy – and measurement approach.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

We are hours away from Facebook’s anticipated announcement of platform changes (integrated music, video, e-commerce?), there are already some changes in place with personal profiles – and the ability to subscribe, changes in the way the newsfeed works, and the news ticker that streams your friends updates. Facebook has made some changes in the brand pages as well – such as removing the ability to automate content because they want you to interact.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 9, 2011

I’m in Austin, Texas to deliver a keynote at the Texas Nonprofit Summit: Leading the Charge for Change. (Check out their social media dashboard to get a sense of the discussion). While flying over Texas, I could see smoke rising and could imagine the devastation taking place down below. When I landed, David Neff had posted a link to a fundraising effort on my Facebook that was launched over at Help Attack.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 14, 2011

September 14, 1986. Twenty five years ago on this date (September 14th), my husband and I got married! We’ve been together for 32 years! I marked my 20th anniversary in Flickr and on YouTube with this video (darn the gown doesn’t fit!). I checked out Rob Cottingham and Alex Samuels geek anniversary gift list and it looks like photography equipment is how you’re supposed to mark a quarter century of marriage – probably in focal lengths of 25 mm?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2011

I first started reading “Cog Dog Blog&# by Alan Levine since his first post in 2003, &# I Blog Therefore I Am.&# Although he was blogging about how to integrate social media into education and the classroom, his ideas have always been transferable to nonprofits. He writes in a humorous, authentic style, about geeky topics. He’s a dog lover too – so I could not resist.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2011

Not too long ago Seth Godin announced on his blog that he was going to reinvent the way books were published and read with The Domino Project. In his words: The notion of the paper book as merely a package for information is slowly becoming obsolete. There must be other reasons on offer, or smart people will go digital, or read something free. The book is still an ideal tool for the hand-to-hand spreading of important ideas, though.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2011

Council on Foundations. View more presentations from Beth Kanter. Yesterday, I had the honor of facilitating a workshop on culture change and social media at the Council on Foundations Conference for Community Foundations in San Francisco. John Kobara, Executive Vice President and Chief Operating Officer, California Community Foundation, was the session designer and introduced the session with a famous quote from Peter Drucker, ”Culture eats strategy for breakfast.” Instituting

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

I first came across @paullyoung in September, 2008 when he implemented a birthday campaign as part of charity:water’s September campaign. Fast forward a couple of years, and Paull is following his passion for clean water around the world and is the director of digital for charity:water. charity:water continues to be an innovator in the area of online fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2011

Note from Beth: A few weeks ago, I suggested that nonprofits stop using the phrase “ROI&# or questions like “What’s the Return?&# and ask “ What’s the Change ?&# I had a quick chat with Claire about this idea and invited her write a guest post to celebrate the launch of her new book, Twitter for Good – which is filled with great insights and practical advice about making Twitter power your nonprofit’s mission.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2011

Four years ago, charity:water launched its September birthday fundraiser where it asked its supporters and friends to give up their birthdays and ask for donations instead of gifts. Every year, the fundraising campaign involved more people and successfully raised more money using social fundraising techniques and channels. charity:water has helped over a million people get clean water.

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