Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2009

Source: Weather Channel Alerts 2009 was looking like a very uneventful hurricane season. That is until Hurricane Ida slammed into El Salvador killing 91 people as of this writing. It is now headed towards the gulf coast of the US. About an hour ago I noticed a Tweet from Andy Carvin, NPR's Social Media Guru and social media disaster volunteer coordinator: Please retweet: Online volunteers needed to help prep for Hurricane Ida, updating HurricaneWiki.org, etc: [link] I also received a follow up

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 18, 2009

When we kicked off the WeAreMedia, A Social Media Starter Kit for Nonprofits 18 months, we included two areas about content creation. We had a strategy module that shared best practices in storytelling and a tactical module called " Tell Your Story Social Media Style." The later focused on how nonprofit could become social content creators, that how to effectively communicate the organization's story effectively through social media channels like blogs, video, podcasts, and photos.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 3, 2009

Photo Source: Indianapolis Museum of Art Blog. Many of us have a love and hate relationship with nonprofit dashboards. We know the power of numbers that tell us where we are headed or how well we are doing. But we also know that numbers don't tell us the whole story - whether we headed in the right overall strategic direction, taking the right road, and how to get back on course if we get lost. .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2009

Give to the Max in Minnesota Day. I've been noticing a social media spin on making charitable donations in your community, regional, or state. Here's three recent examples. 1) GiveMN. GiveMN a new online resource that hopes to encourage more Minnesotans to give and help create a stronger nonprofit community for Minnesota. It is designed for both individuals and organizations.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2009

It's NTEN appreciation month and I can think of no better way than to say thank you to all the NTEN members (and non-members) who have contributed to the WeAreMedia project. It is time for the community to write the Hollywood ending ! I am honored to have facilitated this project with NTEN over the past 18 months on the WeAreMedia: Nonprofit and Social Media Starter Kit.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2009

My friend, Manny Hernandez, founder of Tuiabetes Community and author of Ning for Dummies, let me know that today, November 14 is World Diabetes Day. Today, at 14:00 hours (local time), thousands of people with diabetes will test their blood sugar, do 14 minutes of exercise, test again and share their results on TuDiabetes or on Twitter. He is using a tool called " Twibbon " that makes it easy for people to change their avatar to incorporate a visual for a particular cause.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

Source: Nonprofit Next Report form David LaPiana Last week we invited people to help us crowd source a Hollywood Ending for the WeAreMedia Wiki. We've spent the last 18 months focused on how social media can support communications and fundraising strategies and now it is time to turn attention to program delivery and other issues. We wanted to get into the weeds and asked for thoughts and examples of nonprofits using social media for program delivery in these areas: Volunteer or board recruit

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 21, 2009

Carey, who is on Twitter with the handle "DrewFromTV," offered $100,000 for the Twitter name "@drew,". which is was offered for sale by Drew Olanoff, of "Blame Drew's Cancer," who was willing to auction off his Twitter handle to raise money for cancer research. Drew Carey upped his bid for the Twitter name @drew to $1 million, announcing that he would pay $1 million for the account if he could get a million Twitter followers by 2010. .

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 6, 2009

Photo by Billie Hara. Late last night (or early this morning), Amy Sample Ward reported that Causes notified 184,725 users that its MySpace app will be removed from MySpace as of today. The email encouraged MySpace users of Causes to join the cause on Facebook. . One wonders what the motivation was ? Amy's post spoke about the implications for individuals and communities , raising the question - " In abandoning MySpace, is Causes abandoning nonprofit groups organizing online with poorer u

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

Planned Parenthood Online Overview View more presentations from Big Duck. This morning on Twitter, Farra, from Big Duck, pointed me to a guest blog post titled " What Story Are You Telling Your Donors, Where Are You Telling It ?" The above presentation comes from the NYC chapter of NTEN’s 501 Tech Club. to hear presentations about multi-channel campaigns , including the deck above from Rebecca Willett of Planned Parenthood Federation of America.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2009

Yesterday, NTEN;s Holly Ross hosted an online conversation with Seth Godin and me, along with Roxy Allen and 100 plus NTEN members. These " Ask the Expert " chats take place on the phone with a online chat back channel. This conversation came about after Seth's provoking post " The Problem with Non " took a swing at nonprofits for lack of adoption of social media, saying it was all due to fear.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

Compasspoint Workshop Slides - Beta. View more presentations from kanter. Last week, I had the opportunity facilitate a " Social Media Strategy Map " workshop for over 100 Bay Area nonprofits. The workshop was hosted by Compasspoint , with support from the Lucile and David Packard Foundation. I don't get an opportunity to do this workshop with a large group, so this was fabulous learning experience to work out some techniques to make it scale.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2009

On November 19th 2009, at The Paley Center for Media’s International Council Event, ThinkSocial will be recognizing three outstanding examples of innovation, featuring – an individual, an initiative and a collaboration between institutions, which together represent powerful models for how social media can be used to address global problems. The final selection process includes three elements: the votes and comments of our panel of expert jurors; feedback from the staff of the Paley Center for Me

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 4, 2009

Photo: Bread for the World. The most common application of social media is for fundraising and marketing. But what about using social media as part of program delivery. . Do we have examples of using nonprofits using social media for: Volunteer or board recruitment strategy. Ooutreach or educational program delivery. Crowdsourcing ideas for program development.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 20, 2009

As part of our ongoing research project into the future of membership-based advocacy organizations, we’ve been talking to folks from “new” as well as “older” groups focused on issue-organizing. We’re hoping to find out how the nature of civic engagement and mobilization is changing – along with the business models needed to support this kind of work.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 9, 2009

Twitter has been rolling out new features for its web interface to small groups to get feedback and then full roll out. It did this with Twitter Lists. Over the weekend, I noticed that Twitter's beta retweet feature was available on my account and played around with it. Brian Solis picks out what's interesting about it. The new retweet feature is particularly interesting as it organizes your experience directly at Twitter.com much in the same way third-party clients such as Tweetdeck and Sees

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2009

Earlier this month, I participated in a social media library giveaway organized by Steve Cunningham , who like me, loves books. He writes a blog called " Read It To Me " that summarizes business books and also hosts Webinars with authors. This weekend I participated in a Webinar about the book The Whuffie Factor along with author Tara Hunt where we discussed how the ideas apply to nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 29, 2009

Spencer Brodsky. Spencer Brodsky is 17 and he is spending his time online to raise money to bring Green Stoves to Rwanda , something he's been doing for the past 2 years. . Spencer wants to help Stoves for Rwanda leverage matching money from an incentive program being offered by Global Giving called " Give More Get More. " If he can raise an additional $500 to bring his total to $2,500 by December 1st, he'll leverage a matching gift of 30% or little over $800 from Global Giving.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

Tweetsgiving is 48-hour event to encourage people to express their gratitude using online tools and at face-to-face meet-ups. This two-day event, scheduled for November 24-26, will also invite people to donate to Epic Change. And there are a lot more ways to participate. This year they hope to spread gratitude further and raise enough to help build an additional classroom, orphanage/boarding facility, cafeteria and library at Epic Change’s partner school in Tanzania, and to finding and fundi

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 13, 2009

Steve over at Polar Limited like me, loves book. Also like me, he's doing a networked social media book giveaway. Steve has convinced these seven authors Mitch Joel , Tamar Weinberg , Tara Hunt , Chris Brogan + Julien Smith , Gary Vaynerchuk , Avinash Kaushik and John Jantsch. to offer up free copies of their books. You can win a this set of books, signed and personalized by the authors that will teach you how to be human through your computer, generate tons of social capital, and be a social m

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2009

TweetsGiving 2009. If the dollar amounts from fundraising campaigns using social networks are disappointing, one response is to say this doesn't work and stop doing it. An alternative approach is to experiment and find ways to improve results. . Twitter for fundraising has been around for two years ( read Shel Israel's Twitterville ), as of 2009, there seems to be three different tactical models for Twitter fundraising approaches emerging: 1) Sponsored Tweets/HashTags : Donors do not have t

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2009

Photo by Borman818. I usually don't write end of year roundups until those quiet last days of the year, but if Leave09Behind gets legs, that might be next week! But I'm a member of the Social Media Advisory Board for SmartBrief, Inc , a terrific daily summary of social media insights and they asked me to do a roundup post for this week. Over the past six months, I've been collaborating on a book with Allison Fine , titled " The Networked Nonprofit " and we've been sifting through stories, re

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2009

Paula Kahumbu, Wildlife Direct and PopTech Fellow 09. Last week I wrote about a pair of surveys that looked at social media and nonprofits. One came to the conclusion that social media was a waste of time; the other talked about strategic implications on how to be successful. If you want to be successful using social media in your fundraising strategy, remember: Build your network before you need it.

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