25 SMART Social Media Objectives
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 1, 2011
At Zoetica , we’ve been working on a peer learning project with arts organizations called “ Leveraging Social Media based on the social media lab. There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important.
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