Association TV

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Is Creating Content Actually Expensive or Are People Just Doing It Wrong?

Association TV

Do you find yourself constantly worrying about how your association is going to pay for the videos you need to engage and inform your members? If you’re beginning to think maybe turning off the lights and shutting off the heat at headquarters to conserve cash isn’t such a bad idea after all, I’d like to offer an alternative. ​ Unlock profitable content strategy and avoid being cold, like this guy.

Content 156
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Marketing Meal Prep: Turn Your Content Menu Into a Year-long Feast

Association TV

Planning ahead and buying in bulk are two things that meal planning and you, an association looking to maximize your content marketing strategy, have in common. Okay, so not everyone’s a suburban soccer parent buying a month’s worth of frozen veggies, chicken, and whatever cereal your child has decided to like this week (apparently Cap’n Crunch is always a good choice — I go for Rice Krispies like a boring adult).

Content 156
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How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

If only someone would make a documentary about it. Twenty years ago, crowds flocked to movie theaters to watch two-hour long feature documentaries like the Oscar-winning Bowling for Columbine, or the rightfully alarming An Inconvenient Truth. Audiences wanted to get informed on current events. To understand the latest findings on a facet of nature, humanity or culture.

Audience 156
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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people.

Content 156
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How to Measure Engagement in 2022 (And Why It’s So Important)

Association TV

Why measure engagement in 2022? Digital engagement is the direct line into your audience’s unfiltered and unbiased opinion. Full stop. Okay, so why would you want an unfiltered and unbiased opinion? Because this helps you understand what your audience loves about you, and what they don’t like so much.

Measure 156
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What Is Customer Data and How It Could Transform Your Marketing

Association TV

WorkerBee.TV · What Is Customer Data and How It Could Transform Your Marketing | Association TV Blog Caution: This Article Contains Big Data Energy Customer data is all the bits of information your customer leaves behind when they interact with you, your product or your service. These are things such as names, job titles, on-site behavior, social engagement and even product reviews.

Data 156
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Dissecting George Silverman: Why Word-of-Mouth Marketing Is Important

Association TV

Word of mouth cuts out all the middle people — creators, experts, advertisers — and communicates the product experience from existing user to prospect.

Marketing 156