4 Steps to Leveraging Your Association's Virtual Event Data 

 

 

Virtual platforms, Zoom webinars and hybrid events have become more common over the past couple of years, and along with that, an influx of event data. Sure, your 2020 and 2021 event data might have big asterisks next to it, but that doesn’t mean it’s not valuable! 

In this guide, we outline the top 4 steps your association can take to better leverage your virtual event data to help inform your event strategies and decision-making moving forward.

  1. Identify and define new member segments
  2. Determine if and how new segments continued to engage
  3. Find new revenue opportunities
  4. Exclude data when necessary

Chip1Be on the lookout for our sage owl, Chip, who shares pro tips throughout the guide.

 

 

 

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