Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing
AFP Blog
APRIL 19, 2012
Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing : Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects.
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