Facebook | Beth Kanter: Win A HP Computer and Printer: What's Your Theory of Change for Social Media Use?
AFP Blog
FEBRUARY 8, 2010
Facebook | Beth Kanter: Win A HP Computer and Printer: What's Your Theory of Change for Social Media Use?: "HP is giving away laptop and printer bundles as part of its HP’s Create Change program which is an example of 'embedded giving.' That's a buzz word coined by Lucy Bernholz to describe the common practice of building a philanthropic gift into another, unrelated, financial transaction.
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