NetWits

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#13NTC Session: Does Social Media Make Cents? An Expert Panel in Social Media Fundraising

NetWits

'#13NTCcents. That’s the hashtag we’ll be using when I start talking about the impact of social media on fundraising with John Haydon , Farra Trompeter from BigDuck, Carie Lewis from HSUS and Casey Golden from SmallAct at #13NTC. If you’re at The 2013 Nonprofit Technology Conference we’d love for you to join us > [link].

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10 Ways Nonprofits Can Send Mobile-Friendlier Email

NetWits

'Does your nonprofit send mobile-friendly email? You’ve likely heard about the importance of being mobile-friendly to engage constituents. Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. Nonprofit email click-through rates declined in 2012 (as did conversion rates).

Mobile 264
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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

'This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. It’s an easy trap to fall into, and I can’t help to think we share the blame. The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ).

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Fundraising Ideas to Reverse the Trend of Declining Email Response Rates

NetWits

'The much-anticipated 2013 eNonprofit Benchmark study was released last week. It contains online fundraising, advocacy, email, social, and mobile results from 55 U.S.-based national nonprofits in 2012. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012.

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The Science of Email

NetWits

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

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Optimize Your Nonprofit Facebook Page for Graph Search in 8 Steps

NetWits

Facebook’s new Graph Search is very different from Google search.

Search 254
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Online Cultivation Lessons From LinkedIn

NetWits

As a long-time LinkedIn member, their outreach continues to engage and delight me, while also going to the core of successful cultivation techniques: make your constituents feel special, understood and appreciated.

Linkedin 166