NetWits

MARCH 5, 2013

Successful use of email for communication is both an art and a science. Let's focus on the science behind how email metrics work and how you can use them to measure your results.

email 169

email Metrics Arts Measure 169

NetWits

FEBRUARY 27, 2013

Facebook’s new Graph Search is very different from Google search.

Search 254

Search Facebook Google Nonprofit 254

NetWits

FEBRUARY 25, 2013

Even those of us living under a rock can’t help but peek our …

Help 171

Help Interaction Design Mobile 171

NetWits

FEBRUARY 15, 2013

As a long-time LinkedIn member, their outreach continues to engage and delight me, while also going to the core of successful cultivation techniques: make your constituents feel special, understood and appreciated.

Linkedin 166

Linkedin Lesson Online Technique 166

NetWits

FEBRUARY 12, 2013

While nonprofits are challenged with retaining donors, one overlooked cultivation tool may be the enewsletter. The right type of enewsletter content can help strengthen donor relationships.

Donor 234

Donor Help Ideas Content 234

NetWits

FEBRUARY 8, 2013

If you had to guess how much charitable giving grew in 2012, what …

Results 258

Results Ideas Fundraising Help 258

NetWits

DECEMBER 27, 2012

It’s December 27th.

Help 168

Help Social Media Interaction Content 168

NetWits

DECEMBER 12, 2012

Surprise, it’s December! Are your end-of-year fundraising emails ready to go out?

email 168

email Mobile Fundraising Interaction 168

NetWits

DECEMBER 11, 2012

End of year fundraising is in full swing, but with 2013 right around …

Challenge 189

Challenge Fundraising Strategy Nonprofit 189

NetWits

DECEMBER 10, 2012

Year end fundraising is a big deal.

Technique 194

Technique Fundraising Giving Social 194

NetWits

DECEMBER 6, 2012

If we compare year-end giving campaigns to the gastronomical equivalent of a seven …

email 189

email Campaign Giving Tips 189

NetWits

DECEMBER 6, 2012

I've spent a good part of the past month reviewing year-end email drafts and have seen several common pitfalls. Here are 10 things to avoid.

email 226

email Review Content Profit 226

NetWits

DECEMBER 3, 2012

Why should your Fundraising Impact be granted some of the valuable real estate on your home page? Let's discuss a few points in detail.

Grant 149

Grant Discussion Impact Fundraising 149

NetWits

OCTOBER 24, 2012

What can we learn from political calls to action this election season? Here are three common elements the majority of them are using that can be easily used in your own calls to action for online fundraising.

Action 146

Action Online Fundraising Learning 146

NetWits

OCTOBER 23, 2012

Guest post by John Haydon, Founder of Inbound Zombie – a nonprofit social media …

Results 172

Results email Marketing Social Media 172

NetWits

OCTOBER 19, 2012

My last post was a quick introduction to Mobile Content Strategy.

Content 161

Content Mobile Strategy Design 161

NetWits

OCTOBER 12, 2012

If the election has taught us anything this year, it’s that transparency is …

Digital 151

Digital Interaction Content Websites 151

NetWits

OCTOBER 9, 2012

People are voting on your website every day. Maybe not with polls and surveys, but they are voting with their actions. You can track this to give them more of what they want and cut down the clutter of things they don’t need.

Poll 125

Poll Track Survey Websites 125

NetWits

OCTOBER 4, 2012

In 2008, Barack Obama used one of the most successful online marketing and …

Online 163

Online Lesson Campaign Fundraising 163

NetWits

OCTOBER 3, 2012

President Barack Obama raised nearly $410 million dollars through individual contributions in 2008.

Social Media 181

Social Media Media Social Fundraising 181

NetWits

AUGUST 8, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Download Now! Online donor solicitations are powerful. Such messages are able to reach large audiences, present powerful story-telling as only multi-media can, and provide the means for instant giving.

Offline 219

Offline Donor Online Fundraising 219

NetWits

AUGUST 2, 2012

A few years ago, Cause Marketing was all the rage. Nonprofits – small and large – were scurrying to create “meaningful” corporate partnerships NOT sponsorships. Some did it well ( Pink Ribbon anyone?? ) while others struggled. No one disagrees that proving a company’s Social Responsiblity is very important to consumers. In fact, in a 2011 report, consumers spoke very loudly that they expect companies to drive social and environmental change and that they will reward these efforts.

Social Media 209

Social Media San Diego Donor Media 209

NetWits

JULY 27, 2012

Social media is talked about so much that you probably think every other form of communication is dead (Ok, maybe your thinking isn’t that extreme). But that’s not the case. In fact, email is still the number-one way to connect with your supporters. Earning the right to deliver content directly to the inbox of your biggest fans is critical to your long terms success.

email 266

email Build Listserv Museum 266

NetWits

JULY 16, 2012

In my last session as part of the Schools out for Summer Series I took a deep dive into how Schools can get the most out of Facebook. It was a lot of fun presenting (and talking to) this extremely engaged group of people. You can find out about upcoming sessions here. Here’s are the 6 Steps we covered in the session. — We already know that Facebook is crushing it and that schools have an incredible opportunity to use the platform to deepen relationships with families, students and

Facebook 274

Facebook Create Work Student 274

NetWits

JULY 13, 2012

It is submission-mania in the nptech world right now. From taglines to SXSW, there’s a plethora of opportunities to strut your savvy stuff. Have a look at some of the great opportunities below… 2012 Nonprofit Tagline Awards. Enter your organization’s tagline into this year’s award contest. As a bonus, every entrant will be invited to join Nancy for a free webinar in late summer: “Aha!

Award 146

Award NTC Contest Nonprofit 146

NetWits

JULY 12, 2012

School’s out for summer and you’re catching up on work, planning for a new school year and making some much needed, long overdue updates to your website, right? But the overwhelming question looms…where should you start? While you have some time this summer, ask yourself the following questions so you can identify opportunities for improvement in your school’s web presence.

Websites 143

Websites Audio Interaction Web 143

NetWits

JULY 11, 2012

I recently gave a talk to a super engaged group of people who work in the education space as part of our Schools out for Summer Series - You can find out about upcoming sessions here. Our focus was Facebook. With over 900 Million users Facebook is the top social media site on the planet. It’s the place to be for most nonprofits. Especially those in the education sector.

Facebook 186

Facebook Student Poll Slides 186

NetWits

JULY 10, 2012

Facebook has it’s roots in education. Launching in February 2004 for students at Harvard University it quickly became a popular site and expanded to other colleges in the Boston area, the Ivy Leagues, and Stanford University. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools.

Social Media 251

Social Media Media Social Slides 251

NetWits

JULY 9, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . No matter how well an organization is doing with its online fundraising, it will eventually hit plateaus and declines.

Online 144

Online Giving Haiti Fundraising 144

NetWits

MAY 8, 2012

I have to admit when the whole Pinterest thing started, I thought to myself, “Oh great, now the internet is making me feel guilty about not putting my kids pictures in cute little scrapbooks.”. I just couldn’t see the business application. Nor could I see how the nonprofits I work with would have time for yet another social network to their already hard enough social media struggle.

Money 249

Money Raise Picture Tips 249

NetWits

APRIL 30, 2012

Email communications are a critical piece of every nonprofits engagement strategy. Maximizing the effectiveness of your email marketing includes understanding and leveraging the latest email design strategies and best practices. But how do you keep track of them? Here are 20 email design tips that will help you increase deliverability while maximizing the look of your email marketing campaign.

email 247

email Design Effective AJAX 247

NetWits

APRIL 27, 2012

“Go and do Good!”. That’s what Feed My Starving Children (FMSC) tells it’s event participants to do at the end of this video. FMSC is doing something that every nonprofit who runs an event fundraising program should do. The thing that turns regular people into fundraising pro’s. Training (Event Fundraisers). That’s right. Training is the name of the game.

People 195

People Fundraising Hunger Blended 195

NetWits

APRIL 26, 2012

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. Download the report now! . A report released earlier this year by the UK User Experience Agency Nomensa indicated 47% of people who visit a website intending to make a online donation give up before completing the process.

Websites 207

Websites Online Donor Cancer 207

NetWits

APRIL 25, 2012

Effective nonprofit websites don’t exist as boutiques to show off information. But you already know that. You know that your nonprofits website is a tool that should be used. Used to engage, interact with and mobilize your audience – A tool that should ultimately inspire action. From our extensive research and work with nonprofits in creating strategic, impactful websites, we’ve uncovered and organized a list of the top 10 elements of an effective nonprofit website.

Websites 180

Websites Effective Create Nonprofit 180

NetWits

APRIL 24, 2012

Your brand isn’t as simple as a logo or website. It’s a living, breathing and ever evolving thing that must resonate throughout all aspects of your organization. It’s intangible and emotional while at the same time tangible and based in real life. It’s what your constituents think of you, the energy your organization portrays, and the feeling evoked from your communications.

Problem 182

Problem History Guidelines Press 182

NetWits

APRIL 23, 2012

Everyone gets excited about redesigning their website. It’s a chance to start fresh. New ideas, a fresh design, new technology and a renewed focus on your online presence – all factors that drive peoples excitement. There’s one problem though. You’re focus is in the wrong place. Too much time is spent looking inwards at what needs to improve rather than on the primary focus of the site – that is, appealing to and engaging your supporters.

Websites 253

Websites Analysis Audience Design 253

NetWits

APRIL 19, 2012

Download The 2011 Index of Higher Education Fundraising Performance Report to learn more about the 6% revenue growth and other key performance indicators of annual funds at more than 100 public and private institutions. Download the report now! . Yesterday, Blackbaud released their 2011 Higher Education Fundraising Performance Report that gleaned some pretty positive trends in the Higher Education space.

Education 189

Education Report Retention Fundraising 189