Every fundraiser knows the role that social media users played in delivering dollars to the American Red Cross for disaster relief in Haiti and to Planned Parenthood for mammogram screenings in the wake of the Komen Foundation’s withdrawal of funding, but actually how social media delivers such results has been a bit of mystery. MORE >>

PublishDate: April 2012. From Facebook to Twitter to LinkedIn, nonprofits are flocking to social media, but not everyone is prepared for the challenges and ramifications of what you post--or how to manage the process. Send me Balance Interactive’s Guide to using Google Analytics to Measure Social Media Engagement. MORE >>

Download the Nonprofit Social Media Influencer Whitepaper  for recommendations on how to best connect with, empower, and involve your social media supporters. Meet Your Favorite Social Archetypes. Multichannel Consumers  — This group enjoys keeping up with social media content and occasionally participates. MORE >>

Adding social media to that already packed job description just would not have been possible. All that said, I know there are many nonprofit staff out there in the exact same position and it’s becoming increasingly clear that adding social media to a long list of job responsibilities is just not humanly possible. MORE >>

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. Oh, and the book tour thus far has raised more than $14,000 for nonprofits. Subscribe to social media and mobile technology blogs. MORE >>