NetWits

APRIL 5, 2013

based national nonprofits in 2012. One of the eye-catching findings from the study was the steep decline in the performance of fundraising emails in 2012. Epsilon and The Email Institute’s Q3 2012 report indicated overall click-through rates have fallen from 5.5 percent to 4.5 percent over the past year. What’s to blame?

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Rate email Ideas Trend 235

NetWits

JULY 13, 2012

Have a look at some of the great opportunities below… 2012 Nonprofit Tagline Awards. 2012 Gold Awards for Fundraising Excellence. Enter your organization’s tagline into this year’s award contest. As a bonus, every entrant will be invited to join Nancy for a free webinar in late summer: “Aha! Submissions are due July 25.

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Award NTC Contest Nonprofit 146

NetWits

SEPTEMBER 14, 2012

My favorite word for 2012 is SEGMENT! Share the impact their gift made in 2012. It’s not enough to simply place a number on your website; connect it with the right message that empowers your constituents’ to take action. Make Every Email Count. Chances are it will be my favorite word for 2013. Tap into your Constituents’ Network.

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Campaign Work Tips Gift 174

NetWits

APRIL 15, 2013

Nonprofit email click-through rates declined in 2012 (as did conversion rates). Maybe even that: Mobile email opens are predicted to surpass desktop opens this year. Email click-throughs are lacking on mobile devices. But if you’re not yet sending responsive design emails , what can you do right now to be mobile-friendly?

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Mobile email gMail Nonprofit 264

NetWits

FEBRUARY 7, 2012

Make sure to check out their annual Nonprofit Technology Conference , taking place in San Francisco, April 3-5 2012. This is a guest post by the talented Brett Meyer , Communications Director at the Nonprofit Technology Network. — Did you know that nearly 90 million Americans use their phone to read email ?

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Template Mobile email San Francisco 167

NetWits

JUNE 5, 2012

We went through a similar process in 2012, although with a slightly different group of agencies. We enlisted 11 agencies, representing a diverse geographic region, to assist us in learning more about our event. In July we sent out a survey to over 6,000 donors, participants, and team captains and got about 1,000 responses.

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Survey Fundraising Advice Social Media 127

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Though the full report is not out, we shared the key findings to those who attended in person and online.

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Benchmark Report Online NTC 116

NetWits

FEBRUARY 16, 2012

— Join Bill when he talks about Making the Most of Recurring Gifts , on February 22, 2012 at 2:00 p.m. Once you are set up with the appropriate technology, you can handle thousands of gifts electronically, which significantly reduces the burden on your staff. You’ll even learn about recurring gift management in The Raiser’s Edge.

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Gift Program Online Fundraising 188

NetWits

APRIL 2, 2013

These findings revealed that increased messaging has not compromised email performance as the number of opens and click-throughs increased in 2012. Figure 3 : Unsubscribes and unsubscribe rates.

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Rate San Diego Open Benchmark 139

NetWits

APRIL 26, 2012

In addition to Frank Barry’s recent post on why you need a recurring giving program , the just-released 2012 eNonprofit Benchmark study found that online monthly giving is growing at a much faster rate than one-time giving. The Nomensa report offers a great example from Cancer Research UK : 2) Offer the opportunity to “join the club”.

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Websites Online Donor Cancer 207

NetWits

MAY 23, 2012

While Heather (shown in image below) may have raised just $100 for the 2012 event, she’s solid gold … actually, a “Double Diamond” fundraiser for Children’s Hospital of Colorado, with over $50,000 and 5 to 9 years of participation in the Courage Classic under her belt. Fundraising badges for repeat fundraisers.

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Badge Fundraising Cancer Colorado 205

NetWits

MARCH 11, 2012

More recently they decided to harness the power of the web and content marketing by allowing people to follow the life of their 2012 national ambassador. Along the way they’ve used content in the form of life changing stories to help shed light on how they’re making a difference.

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Content Story Marketing YouTube 213

NetWits

APRIL 12, 2012

But in 2012, as our major donors and prospects give more online, our online presence needs to support our offline major gifts fundraising efforts. >> In fact, does that page allow them to make a gift of a very large size, or does it only offer specific amounts and encourage relatively small gifts?

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Gift Online Donation Offline 133

NetWits

SEPTEMBER 12, 2012

Here are a couple insights from the 2012 Fundraising Effectiveness Project. Data based on a recent nonprofit study by the 2012 Fundraising Effectiveness Project. Make sure you grab the full report and take a look at the Fundraising Effectiveness Infographic. Focus on Keeping the Donors You Already Have (Donor Retention).

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Effective Fundraising Offline Retention 170

NetWits

APRIL 11, 2012

adults use smart phones as of February 2012, up 11% from May 2011 and 10% said that their phone was their primary means of getting online. While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. NTEN 2012 Nonprofit Technology Conference by TechSoup. > [link].

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Technology Game NTC San Francisco 245

NetWits

AUGUST 2, 2012

The Giving USA 2012 report shows us that corporate giving has gone down or been flat for the past two years. There are even people you can pay to write them. Does this look familiar? Guess what? They don’t work. In the days of the cause marketing craze, Corporations had more money to give. So hum?

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Social Media San Diego Donor Media 209

NetWits

AUGUST 31, 2012

billion raised in 2011 (with an expected growth of 10% in 2012). According to the Run Walk Ride fundraising council “The top thirty “thon” event fundraising programs generated $1.69 billion in gross revenue for charity last year, up $40.8 million or 2.46% from 2010 levels.”. That’s right, $1.69 And that’s only the top 30.

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Results Fundraising Social Media Contest 220

NetWits

MAY 9, 2012

In March 2012, Pinterest had over 4 million daily unique page visits. Good thing I’m not alone: Pinterest is now the no. 3 social network in the US (behind Facebook and Twitter). The average Pinterest user spends 14.2 minutes per visit. So what does all this mean for Arts and Cultural Organizations ?

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Arts Culture Organization Museum 206

NetWits

MARCH 29, 2011

AMD is predicting that, by 2015, 50% of the world will have an Internet connection and Phone Count predicts that by 2012 there will be as many connected mobile phones as there are people in the world. billion subscriptions), from 53 per cent of total mobile subscriptions at the end of 2005 to an estimated 73 per cent at the end of 2010.

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NetWits

MARCH 1, 2012

The name of the board is important, because it isn’t formal like “2012 Logowear,” or “Online Gift Shop.” She setup a page at [link] , and started some boards including “DIY for Animals and Pets” and “Cute Animal Photos”, among others, harnessing the essence of the platform’s crafty and animal-loving demographic.

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Social United States Chad Social Network 147