10 Tips For #GivingTuesday Donation Form Optimization
TechImpact
SEPTEMBER 15, 2014
According to a 2011 Cygnus survey , 65% of nonprofit require their online donor to click 3 or more time to give to their nonprofit. Ask yourself what information you need from a donor and stick to it. Asking for too much information, like their full address and dog’s name, can turn some donors away. Mobile, mobile, mobile.
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