TechImpact

NOVEMBER 22, 2013

In 2011, 35% of online revenue came from emails, however, this past year email fundraising decreased by 40%! This shift is due to an increase in social fundraising–in fact, for every 1,000 email subscribers, there are currently 149 Facebook fans, 53 Twitter followers, and 29 mobile subscribers.

Fund 117

Fund Technology Benchmark Mobile 117

TechImpact

MAY 6, 2014

Mobile Marketing Association Asia, 2011) It takes 90 minutes for the average person to respond to an email. CTIA.org, 2011) Mobile coupons get 10 times more redemption rates than that of traditional coupons. Morgan Stanley, 2012) 44% of Facebook’s 900 million users access Facebook on their phone.

Statistics 121

Statistics Mobile Marketing Asia 121

TechImpact

JANUARY 16, 2014

Facebook is for “old people”. According to Time, Facebook has lost over 11 million young users since 2011. Vine and Instagram have built in features for sharing, commenting on, and liking content. This functionality makes it easy for your target audience to interact with your content directly on their feeds. That’s a big number.

Social Media 165

Social Media Flash Attention Nonprofit 165