Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2011

I’ll be Jordan and Morocco in March, 2011). Tunisie Telecom learned about Esmaani thanks to their effective Facebook page and selected the organization based on the importance of their charity work in Tunisian society. Flickr Photo by SMEX Beirut.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

. • There are more than 800 million people now signed up for the social network Facebook ; they spend 700 billion minutes using Facebook each month, and they install more than 20 million apps every day.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2011

On November 16, 2011, more than $13.4 Here are some statistics that show just how important Facebook, Twitter and YouTube were to our success. Here is the breakdown of where our unique visits came from: We earned 202 new likes on our Facebook page on November 16, 2011 and increased our fans by 1,263 since Give to the Max Day 2010.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 3, 2011

In December, we launched the The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston , Kami Huyse , and Julie Pippert (the newest Zoetican ) where almost 8,000 nonprofit folks have been engaging in informal learning about nonprofits and social media. I used it analyze the Facebook page.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2014

Generosity Day: This got started in 2011 by Sasha Dichter, Scott Case, Ellen McGirt, and Katya Andresen. They also have a gallery of their favorite nonprofit Valentine’s Day wishes from nonprofits on Facebook. Visit the Doodle Museum to view the history of doodles. Oh how do we love #philanthropy ? npvalentine.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

The cute animal theory has not gone unnoticed by nonprofits, even those that are not animal welfare organizations, zoos or aquariums are sharing content featuring cute animals on Facebook, Twitter, and YouTube. Michelle’s project was focused on measuring engagement through multiple channels, but especially Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 4, 2011

Last month, we launched the The Zoetica Salon on my Facebook Page with my Zoetica colleagues, Geoff Livingston , Kami Huyse , and Julie Pippert (the newest Zoetican ) where over 7,000 nonprofit leaders have been engaging in informal learning about nonprofits and social media. Flickr Photo by Robert Couse-Baker. Good for you!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

As a social media specialist at MomsRising.org and a Latina who has published a blog for seven years, has two Facebook pages, a Twitter account, a LinkedIn page and now a newly opened Pinterest account, easily the biggest misconception I have encountered is that Latinos are not online. As of August 2011, an astounding 8.1

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2010

The 2011 Nonprofit Technology Conference will take place on March 17-19, 2011 in Washington, DC. Here’s a few that especially caught my eye or were mentioned in a discussion over on my Facebook page. Part of what makes the NTC unique is how they involve the community in every aspect of conference planning.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. Chalk up my vote for 2011’s “Best Debut Artist” and “Best Supporting Actor.”. Facebook, Twitter and text messaging are also in the pipeline.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 22, 2012

Share on Facebook : Network for Good declares October 24th as “Be Your Donor” Day. Here are some ways to participate: Tweet about it: #BeYourDonor Day is 10/24! Join the fun w/ these donor-friendly tips + a fundraising checklist [link] via @Network4Good.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2011

The State of Marketing 2011 report recently released from IBM analyzes over 300 online and direct marketers across a wide range of industries, geographies, and company sizes. I expect to be blogging more about this topic. It is a hot topic in the corporate marketing world. Give Your Data Meaning. Make Your Data Tell Stories. Share Your Data.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2012

Through monthly phone calls and a closed Facebook discussion group, I tested (“try to vary the type content each day of the week”). In October, Facebook introduced new features on the analytics pages. As 2011 came to a close, our board members wanted to know what we were “doing” about social media. Share successes and failures.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2012

I am currently raising funds for a story that I believe needs to be told about the 2011 people’s uprising in Madison, Wisconsin. In the months of February and March, 2011, in Madison, Wisconsin, we saw thousands upon thousands of people occupying the Wisconsin State Capitol building. Now, fast forward to 2012.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

It made me hopeful that we’ll soon have clarity on what we can and should be measuring from all our time on Facebook, Twitter, Pinterest and the like. And those Facebook fans that your board is asking you to count and report on? I heard about it this week in a webinar with Katie Paine by the Society for New Communications Research.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

Some of you may remember that I shared a depressing screen capture of my Facebook Insights visual right after taking a two-week break during the holidays. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?”

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

However, for the older generation of nonprofit leaders, many are not used to working this way and it feels uncomfortable or unnatural. At last year’s IS conference, some participants (mostly NGEN participants) used social media tools to share their learnings with their networks through tools like Twitter, Blogs, and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

Last week, I facilitated an interactive keynote in Seattle at 2011 Tech for Good Leadership Summit sponsored by Microsoft Community Affairs , in partnership with NPower Seattle. By all accounts , the event held the space for peer learning. Seattle Symphony created flashmob and promoted it with Facebook, Youtube, and Twitter effectively.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 24, 2011

researchers suggest Apple could sell 25 million units in 2011 — or even their smart phone. You can’t link to a specific page inside the document – if you want to share one page on Facebook the best you can do is link to the whole document, and when your friend clicks and realizes it’s a 30 page PDF they hate you. The PDF is.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2015

Disruptor: Facebook. Why Facebook is a Fundraising Game Changer: John Haydon, blogger and author of Facebook Marketing for Dummies , believes that without Facebook pushing the limits of how people use social media, fundraising wouldn’t be as social. Not convinced that Facebook has been a disruptor? More than 1.5

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2011

While they had a relatively smaller number of followers on Twitter or Facebook, they had focused on engaging their community online. Their use of Facebook was instrumental in winning Sears’ Dads Making a Difference Contest. They have successfully used Facebook to identify and cultivate donors.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

Use virtual tools to manage campaign internally (Yammer, Google Docs, Listening Dashboards, Private Facebook Groups, etc). Give staff space and time for creativity and to think. Develop shared language. Cross disciplinary teams. The book also covers what staffing structure is required for success of multichannel campaigns.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2012

A few weeks ago, I had the opportunity have lunch with Libby Leffler who works on strategic partnerships at Facebook with nonprofits. If you work in nonprofits and social media, you are likely to be seeing a lot of more of Libby as she will is doing a lot more speaking about Facebook and Nonprofits.

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 16, 2011

I’m at the Innogive 2011 Conference today. He observed that he engages with causes he cares about via his phone through Causes and Facebook, but many nonprofit web sites are not yet “mobile ready.&# Text Poll App from MobileCause. The focus is on Mobile Giving.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2011

In 2011, I’ll be the lead for Zoetica on a NGO/social media train the trainers project in the Middle East , sponsored by the State Department and others and has multiple partners. Transparency is one of the ideas and, of course, we’ll be modeling this.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 14, 2011

On November 16, 2011, Minnesotans will take part in the 3 rd annual Give to the Max Day. Jeff is in charge of video production, photography, graphic design, communication efforts and social media strategy for GiveMN, including the GiveMN blog , Twitter , Facebook and YouTube. Jeff Achen gives us the inside view.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. We want people to sign up to hear from us in any and all ways they would like and use those channels – email, Facebook, Twitter being the most popular channels. How will you measure success?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

So, let’s get out the nonprofit vote for the nonprofit panels at SXSW 2011 ! Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Turning Facebook Followers Into Change Agents 100,000 followers, and you still want more. They want to connect.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

You might think of Facebook as an important social network, but it is now also the third most popular video site on the web. Why is 2011 even more important? More than 85% of US internet users watched online video in July, and on average they spent more than 14 hours doing it. Holy smokes! Why did it matter?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 28, 2011

February 27, 2011. The other type of NGOS are those are born on Facebook and work in a networked way naturally. A true public/private partnership, the funding partners include Microsoft and craiglist Charitable Fund. There are different types of NGOS in the Arab World. The challenge is how to design training to accommodate both.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

Acquire 100 new donors through Facebook Causes by June 30, 2012. Increase audience connections through Facebook to 1000 by June 1, 2012. Increase our month to month Post Feedback on Facebook by 25% on average. Increase mentions by 20% on Twitter before, during, and after performances for 2011. Recruit 40 organization.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2007

What is interesting to me about this concept of a platform for change that is very different from say - campaigns on social networking sites like Facebook or the use of widgets and charity badges on blogs for personal fundraising campaigns -- is that while Virtual Worlds are empowering individuals -- we are empowering collective action.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

And, you can use social media tools such as Twitter, Facebook, Blogs, to support engaging crowds to participate in the activity. Maine Health Access Foundation did an experiment on Facebook , including it in its channel to promote a funding opportunity but also posted the initial letters of inquiry on their Facebook page to get feedback.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2012

Based on that conversation, Sasha was inspired to take back Valentine’s Day from the chocolate candy and roses – and fuel a different sort of love. Sasha launched Generosity Day in 2011, using his network and social media platforms in partnership with Networked for Good. ” Source: Uploaded by user via Beth on Pinterest.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2011

Starting at 12:00 AM (midnight) on Tuesday, September 6, 2011 Twitter for Good: Change the World, One Tweet at A Time will be available as an electronic download for 24 hours only. If Susie P has 9 friends on Facebook, and Susie Q has 900, Susie P is probably your better bet. Return on Investment = Reach, Outcome, Influence.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2011

The 2011 September Campaign. This year is our 5th anniversary and we’re funding a drilling rig for our partner in Ethiopia that can provide access to clean and safe drinking water to 40,000 people a year. Our 5-year-anniversary video from charity: water on Vimeo.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2011

Last week, I read Jocelyn Harmon’s post about Nonprofit Facebook Fail and in the comments, Petri Darby refers to the dramatic increase of visits to his nonprofit’s Make-A-Wish Foundation Web site. The first Make-A-Wish mobile optimized website launched in early April 2011.

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