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Using Twitter to Build a Community and Recruit Volunteers

Amy Sample Ward

Last week, I had the opportunity to present at the 2011 Volunteer Management for Nonprofits Conference here in New York. I’ve presented about Twitter before, as well, so in addition to sharing some notes and resources, and my slides, from the presentation on Friday, I want to also round up other Twitter-related posts and links here.

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[Book Interview] Nonprofit Example of Social Media Excellence: Pancreatic Cancer Action Network

Nonprofit Tech for Good

Twitter: twitter.com/PanCAN , twitter.com/Advocate4PanCAN. The tools I am currently using are Facebook, two Twitter accounts (one for National messaging via @PanCAN and one specifically for advocacy efforts via @Advocate4PanCAN), YouTube, LinkedIn, MySpace and Delicious. Organization: Pancreatic Cancer Action Network. gid=104492.

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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Twitter: twitter.com/womenforwomen. Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Facebook, YouTube, Twitter and the Notes from the Field WordPress blog. Name: Lauren Shopp || lshopp@womenforwomen.org. Title: Multimedia/Online Coordinator.

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[Book Interview] Nonprofit Example of Social Media Excellence: National Wildlife Federation

Nonprofit Tech for Good

Twitter: twitter.com/nwf. While the giants (Facebook, Myspace, Twitter, Flickr and Youtube) are great for outreach and relationship-building, we’ve had surprising successes with StumbleUpon, LinkedIn, Plancast and other sites. Twitter was the most useful for connecting with individuals. Organization Size: 400 employees.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Twitter: twitter.com/taprootfound. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Website: www.taprootfoundation.org.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

Twitter: twitter.com/BigCatRescue. Which has helped your organization the most and how? She also helps cultivate community on a number of our social sites including ours at ChatBigCats.com. What is on your To Do List for 2011? Facebook: facebook.com/BigCatRescue. YouTube: youtube.com/BigCatRescue. com/savethecats.

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[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy

Nonprofit Tech for Good

Twitter: twitter.com/nature_org. We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. For tools specifically, we use CoTweet to manage our Twitter communications and MBuzz for monitoring our social media mentions. Then, invite those people to help you with social media.