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2012 SXSW Interactive – #nptech Highlights

Amy Sample Ward

Last week I was down in Austin, TX, for the 2012 South by Southwest Interactive Festival. We’ve all experienced videos, blogs, photos, or topics “going viral” online before our eyes – the number of views increases, our Facebook timeline fills with reposts of the story, or a hashtag rises up the trending charts.

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Some Findings from the 2012 Nonprofit Communications Trends Report

NTEN

NTEN member and nonprofit communications expert Kivi Leroux Miller just released the 2012 Nonprofit Communications Trends Report , based on a survey of over 1200 participants at the end of 2011. Here are some of findings that stood out: 78% of respondents planned to email their typical supporters at least monthly in 2012.

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2012 Blackbaud Conference for Nonprofits

Amy Sample Ward

Date : October 4, 2011. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. Related Links : Blackbaud Conference information. Location : Washington, DC.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. In 2011 I had gotten in the very bad habit of listening to (mostly) CNN in the background while working… all day long. Diversify your news sources.

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6 Ways to Stop Your Website from Leaking Potential Online Donors

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. The 2011 Money for Good study found that donors are looking for information on how donations will be used. Be creative here.

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Four Must-Haves for Your “Thank You for Your Donation!” Landing Page

Nonprofit Tech for Good

Donors pay a lot of attention to this page because it confirms their donation has been processed, so as we enter 2011 fundraising season, strategically adding some fresh content to your nonprofit’s “Thank You for Your Donation!” That is, the page your donors land on after making a donation.

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Are Email and Click-through Rates Heading South?

Care2

million online actions shed light on valuable information for nonprofits and their messaging. This information will be a great place to begin evaluating your own online progress. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Email lists are up 14% over 2012 levels.

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