NetWits

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Thoughts from EMSA 2010

NetWits

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). Consider using a free online tool such as Google Docs and/or Google Calendar to plan when emails/communications will be sent. Keep your templates fresh – don’t be scared to change these to keep readers interested.

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Say What? Build a Social Media Listening Dashboard for Your Nonprofit

NetWits

If you’re lucky enough to have a decent budget, you can look into social media monitoring tools like Radian6. These tools provide great in-depth resources, but most of us will need to find an alternative due to financial constraints.

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

In 2010, 78% of nonprofits surveyed by NTEN who had raised money on Facebook raised $1K or less in 12 months. Facebook Is Not a Good Tool for Donor Acquisition or Volunteerism. Respondents that indicated some success reported using apps or other online donation tools that interact with Facebook.”.

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Join the Largest Gratitude Wall in the World by Letting us know What You’re Grateful for: #EpicThanks!

NetWits

What ever set of tools you use remember the point – doing this helps each of us remember what we’re grateful for. As I’m writing this there’s over 2000 items on the list – can we get it to 5,000 by the time Thanksgiving 2010 is over? Tweetsgiving 2010 – #EpicThanks. Write it out by hand with pencil and paper. Use an iPad.

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

Remember, no one is strictly using one communication tool and we as fundraisers must make a point of being wherever the donor is with the information they need. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days. Email: No one can deny that email is an effective way to reach donors.

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The Big 3: SEO, Email and Social

NetWits

First, use the Google AdWords keyword research tool to do some analysis for words and phrases you’d like to rank highly for in search results. This tool will crawl and evaluate your website for a lot of the key elements you should be monitoring. At Blackbaud we saw our non-profit customers send over 1 Billion emails in 2010.

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What Does the Mobile Market Look Like for Nonprofits?

NetWits

According to the BBC in 2010 “In many regions, penetration exceeds 100%, where there is more than one connection per person in the country. description : The American Cancer Society Relay for Life application is a great tool to track your fundraising progress, and to keep current on all Relay for Life news! link : [link] #.

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