Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. Is email obsolete" My first response is always that it depends on the objectives, the strategy and the audience since starting with the tools is putting the "cart before the horse". Should we use Twitter and Mobile?" "Is
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