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Thoughts from EMSA 2010

NetWits

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). The majority of information was focused on organisations working for profit, but there were a lot of takeaways that are just as relevant in the Nonprofit world as well. What information is available?

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. World Wildlife Fund :: March 15, 2010. By 2010 the World Wildlife Fund had launched a much larger, longer website with more color, larger photos, and a larger font.

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professionals

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2011 Non-profit Social Networking Survey

NetWits

You received the same email if, like me, you’re subscribed to the NTEN newsletter (hint hint). NTEN, Common Knowledge, and Blackbaud will be compiling the results (don’t worry – all the results are anonymous and we will not share any personal information). First, go take this years survey.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

So, utilize all that great information in your database to deliver the right email message to the right audience. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Said another way – what works offline also works online.

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[Book Interview] Nonprofit Example of Social Media Excellence: Women for Women International

Nonprofit Tech for Good

Following that, Women for Women International moved on WordPress, Facebook, YouTube and Twitter throughout 2008-2010. Of all the mass communications tools your organization is using (website e-newsletters, social networking sites, mobile), which is resulting in the most online dollars being raised (directly or indirectly)?

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Four Reasons Why Nonprofits Need a Mobile Website

Nonprofit Tech for Good

Also, text alerts are limited to 160 characters, so if you want to do a call to action or inform your subscribers beyond a 160 characters, then you are going to need a mobile website/page to do it. I know you’ve heard it… 2010 is the Year of the Mobile Web. Nonprofit Text Messaging Benchmarks 2010. population!).

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Things We Like (March 2010)

NTEN

You need to read it -- after you read her article in this newsletter. Data is becoming an art form , but who does your information belong to? Tags: Newsletter NPTech NTEN Things We Like. Lucy Bernholz's " Open Philanthropy: A Modest Manifesto " is awesome. It's right up there. Go on, scroll up. Godzilla haikus.

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