NetWits

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Thoughts from EMSA 2010

NetWits

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). The majority of information was focused on organisations working for profit, but there were a lot of takeaways that are just as relevant in the Nonprofit world as well. What information is available?

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7 Secrets to Increasing Online Fundraising Results and Wowing Donors

NetWits

While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. The only vertical experiencing a decline from 2010 to 2011 was International Affairs organizations. For more information, download Blackbaud’s free 2011 Online Giving Report.

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Three Ingredients for Successful Year-End Fundraising

NetWits

In 2010 an estimated $291 billion was raised. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. Be sure and also provide clear donation information with options for different types of donations – one time, recurring, etc. Fundraising Facts. Charity Navigator. This is an increase of 3.8%

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Top 4 Online Fundraising Tactics Your Nonprofit Can’t Live Without

NetWits

The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift. Since 2010 was an abnormal year for online giving - due to the wave of offerings for Haiti’s earthquake relief - many organizations received a gift that year, but never heard back from the donor. Use Your Website.

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

Remember, no one is strictly using one communication tool and we as fundraisers must make a point of being wherever the donor is with the information they need. In 2010, Komen Maryland strategically sent 103 email messages to constituents over 140 days. Increase YOUR Fundraising Results by 10%.

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2011 Non-profit Social Networking Survey

NetWits

There’s always great information in the newsletter, but this time around I’m particularly excited because the focus is social networking for non-profits (something that, if you read this blog regularly, you know I’m very passionate about) and the 2011 Social Networking Survey. First, go take this years survey.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

So, utilize all that great information in your database to deliver the right email message to the right audience. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Said another way – what works offline also works online. Examples and practical tips to live by.

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