Connection Cafe

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Well, maybe “exhilarating” isn’t the right word, but if you’re a research nerd like me, or if you’re wondering how well other orgs performed in 2010 (i.e. Overall, 79 percent of organizations included in the report raised more in 2010 than 2009, while 21 percent saw declines in their online fundraising.

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Leveraging Twitter Influencers to Drive Social Good – a Success Story from Free The Kids

Connection Cafe

One of the most recent examples I've seen that exemplifies this concept is from the organization Free The Kids that used its influencers earlier this year when the earthquake in Haiti struck.

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Emergency Response Guide

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This information was originally posted by Convio's Molly Brooksbank in March of 2010. Rapid response is a top-of-mind topic for nonprofits of all shapes and sizes right now. Share them here so the nonprofit community can be better prepared the next time the need arises. Read Molly's post.

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The Real Power of the Purse

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million Red Cross text campaign to aid victims of the 2010 Haiti earthquake was put together by a team of women…” “But the real surge in woman's philanthropy may be yet to come.” ” “’We raised over $6 million in 30 seconds,' said Melanie Sabelhaus…” “A $34.7

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Using Social Media to Advocate for Change

Connection Cafe

As an advocacy buff, I've been particularly impressed with the action alerts and online petitions related to Haiti. One area in which I hope to see new, innovative campaigns from advocacy orgs in 2010 is using social media as a means of communicating with elected officials and other decision makers.

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Top 5 Lessons Learned in 2009: Multi-Channel Engagement

Connection Cafe

And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. In the wake of the Haiti earthquake, the message was timely and reminded me that in the case of his school, I can do more than give cash. Coordinate your efforts. Share them here!

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The End of the Beginning of Online Giving

Connection Cafe

SMS text-to-give in the United States experienced a major spike following the Haiti Earthquake in 2010 but has never achieved inflated expectations. It is important to separate the difference between SMS text-to-give and mobile device giving. It was the right medium, but the wrong method.

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