Hype vs. Reality: What digital channels are the most effective in 2010?
Care2
NOVEMBER 17, 2010
Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. I hear the questions every week: "Should we start with Facebook or email?" Over the summer of 2010, I was hired by the 1GOAL campaign to head-up their e-campaigning (starting from building a website).
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