NetWits
NOVEMBER 21, 2010
The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). The majority of information was focused on organisations working for profit, but there were a lot of takeaways that are just as relevant in the Nonprofit world as well. Avoid using ‘click here’ in your email copy.
NetWits
NOVEMBER 29, 2011
It usually doesn’t work out so well. Said another way – what works offline also works online. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Ever buy something that’s “one size fits all?” Maybe a hat or pair of gloves?
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NetWits
MAY 15, 2012
The largest online gift received in 2011 was $260,000 – more than two-and-a-half times 2010′s largest gift. Since 2010 was an abnormal year for online giving - due to the wave of offerings for Haiti’s earthquake relief - many organizations received a gift that year, but never heard back from the donor.
NetWits
JANUARY 25, 2012
To get the most from your event this year, it’s important to realize that your participants are a diverse group and you need to speak to each group differently. Your participants have different motivators, perspectives and needs. Superstar fundraisers respond differently than those who raise the minimum. Check out the results ….
NetWits
DECEMBER 6, 2010
Nonprofits work hard to bring volunteers in and train them, but all too often the training and retaining ends there. As an example, I volunteered for years at an local organization working in one specific area on a weekly basis. What can you as an organization do differently to reignite their interest?
NetWits
JANUARY 11, 2011
Crowdrise came on the scene with a big splash in 2010. Causes was the very first application built to work with Facebook a few short years ago and now they’ve seen 30 Million dollars raised for 27,000 non-profits. Jumo is another social media for social good platform that entered the mix in 2010. 2) Causes – [link].
NetWits
NOVEMBER 5, 2010
As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content?
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