Judi Sohn

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

And each of us explained it a little differently. Something about the way Farra presented, answered questions and described the campaigns she worked on stuck with me. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. We focused on the patient. She got it.

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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

And each of us explained it a little differently. Something about the way Farra presented, answered questions and described the campaigns she worked on stuck with me. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. The work begins. She got it.

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Getting it done in 2010: Things or The Hit List or.?

Judi Sohn

Happy 2010 everyone! And I was tired of how often the integration with Gmail stopped working (not RTM's fault that Google keeps their code a moving target, but still). So for 2010 I think it's time to move back to a desktop solution. I want software that works that way too without my having to fight it.

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