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GoFundMe Asks Donors To Tip Them! What’s Up With That?

Bloomerang

It’s a colloquial way of referring to the practice of asking crowdsource or crowdfund donors to make optional contributions beyond their primary donation on platforms like GoFundMe. How does tipping work on crowdfunding and crowdsourcing platforms? Donors can choose to leave it at $0 or specify a different amount.

Tips 83
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Mobile-First Still Matters

Forum One

“Mobile-first” became a major topic for websites when Google CEO, Eric Schmidt, popularized the idea in 2010 at the Mobile World Congress. A mobile-first approach is often referred to as making a website “responsive.” The result was content being removed or presented on an entirely different site for mobile-sized viewports.

Mobile 49
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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Meanwhile, unsubscribe rates held steady from 2009 to 2010. Those unsubscribe numbers don’t indicate that you should stop or change that message, but that you should work to more closely segment your list and target your messages.

email 169
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

And each of us explained it a little differently. Something about the way Farra presented, answered questions and described the campaigns she worked on stuck with me. In January 2010, we got agreement from our organization leadership to take a closer look at our brand and messaging. We focused on the patient. She got it.

Cancer 226
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Telling the story in a new way: Should arts leaders use impact evaluation?

ASU Lodestar Center

Intrinsic impact refers to those benefits of the arts that enrich or transform participants (McCarthy et al., Using different terms to mean the same thing confuses the story. We all have very lofty words in our mission statements, but how do you know your work is being “provocative”, “challenging” or “innovative”? July, 2013).

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Research Friday: So. What About These Numbers?

ASU Lodestar Center

While driving to work recently I heard an NPR report about philanthropic giving in the US; but it was not the numbers I had just read in Giving USA 2012 published by the Giving USA Foundation and compiled by the Center on Philanthropy at Indiana University. Why the difference? As part of a. So … what is the bottom line?

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

The truth is I think it has only just begun and that we’re on the cusp of a radical transformation in how we use the Internet in our personal and work lives as well as how we use it to foster social good. Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will.