Four Reasons Why Nonprofits Need a Mobile Website
Nonprofit Tech for Good
FEBRUARY 24, 2010
Linking to a desktop site in text alerts is definitely not a best practice. Also, text alerts are limited to 160 characters, so if you want to do a call to action or inform your subscribers beyond a 160 characters, then you are going to need a mobile website/page to do it. Nonprofit Text Messaging Benchmarks 2010. population!).
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