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Thoughts from EMSA 2010

NetWits

The week before last, I was lucky enough to attend the Email Marketing Summit Australia 2010 (EMSA). The majority of information was focused on organisations working for profit, but there were a lot of takeaways that are just as relevant in the Nonprofit world as well. What information is available?

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

So, utilize all that great information in your database to deliver the right email message to the right audience. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. What if I don’t have the data?

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professionals

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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

When you manage constituent relationships, interactions, and outcomes through a case management process, understanding the key data points at play will allow you to analyze the bigger picture of your performance over time. Funders may also explicitly ask for impact assessment data as part of their grant application and reporting processes.

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Things We Like (March 2010)

NTEN

You need to read it -- after you read her article in this newsletter. Data is becoming an art form , but who does your information belong to? Tags: Newsletter NPTech NTEN Things We Like. Lucy Bernholz's " Open Philanthropy: A Modest Manifesto " is awesome. It's right up there. Go on, scroll up. Godzilla haikus.

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Things We Like (April 2010)

NTEN

Open Data ! Then, of course, there's Big Data , which may or may not tranform the social sciences -- hopefully not in the same way Big Oil helped transform the environment. It currently has fully-searchable information on nearly 35,000 slaving voyages, right down to the ships' captains. Don't feel so old yourself now, do ya?

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

Now let’s look at Excel , which a lot of nonprofits initially use to track their data. Although it may seem like this is an easier way to manage data, it comes at the cost of the following drawbacks: Security: What happens if your computer is stolen and someone gains access to all of that donor data?

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Things We Like (June 2010)

NTEN

We have so many data-themed links this month, you should probably take a moment to consider what all this information may be doing to your brain. Google's new Fusion Tables lets you import, mash-up, share, and visualize your own and others' data. Data aggregation is good, too. Yeah, that last one tired us on data, too.

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